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12 Free Tools That Will Supercharge Your Blog Strategy

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Starting a blog is a great way to bring in new leads and get more website traffic, but it can be time-consuming and difficult to consistently publish high-quality blog content.

Here’s what my process tends to look like:

  • Idea generation
  • Research
  • Outline
  • Draft
  • Edit
  • Proofread
  • Add to blog engine
  • Final edits
  • Publish
  • Promote

Yikes. That can turn out to be a very long process, especially if you’re publishing multiple times each week, which is why I’ve put together this list of tools to help streamline your content marketing efforts.


These are all tools I use when writing for RevLocal’s blog. They have helped me become more efficient and produce more content so that I can spend more time working on our goal to improve blog traffic month after month.

Let’s get started.

Tools to Help You Find Blog Ideas and Research


Feedly puts all your favorite blogs into a single feed. There are free and paid options, but the free version should be enough for your needs. (It works for me.) You can use Feedly to search for and follow industry-leading blogs or topics that interest you. When you’re feeling lost on what to write or you want to see what others are writing about, use Feedly to get some ideas and research topics.

Hubspot’s Topic Generator


If you have a general idea of what you want to write about, but you can’t settle on a specific topic or headline, Hubspot’s topic generator is a great place to start.

You can enter up to three nouns, and the topic generator will produce five headlines. You might have to edit the titles slightly for grammar or clarity, but this is a great place to start if you write about the same few topics for each blog post (or if you’re running out of ideas).

Impact’s Title Generator