“Make sure that you learn from any failure and use it to improve the way you work” – Aaron Watts
Aaron is the SEO Manager at Digital Marketing Agency, Converted. Day to day Aaron helps businesses of varying sizes with their SEO strategy and implementation. All of the work undertaken by Aaron and his team is with the sole focus of helping to grow a business’s online presence, and ultimately, deliver more conversions through organic search.
Please tell us about yourself, where you work and your role at your company.
I am the SEO Manager at Sheffield based Digital Marketing Agency, Converted. We offer a full range of digital services, but above all else, we concentrate on optimising websites to improve conversions – we aren’t interested in vanity metrics.
How did you get introduced to digital marketing, more specifically SEO?
My initial introduction to digital was in a sales role. From there I gained an understanding of the primary digital channels and moved into digital content writing before getting involved in SEO.
How do you think SEO has changed over the last 10 years? And, how do you think year 2019 will shape up for SEO industry?
From when I first got involved in SEO, every aspect of the industry has changed. 2019 is going to be a massive year for SEO as the search engines force us to focus more and more on the user.
What are the services you provide to your clients and what do you think makes your business stand out among your competitors?
Our services cover the full spectrum of digital marketing including SEO, Paid Search, Conversion Rate Optimisation, Web Design, Web Development and User Experience Auditing. Our real USP is that we cut through all the bull and vanity metrics, purely focusing on the things that generate money for our clients. If a page one ranking for a specific keyword will deliver results, then we will focus on that; but we will not focus on something just to ‘look good’.
Everybody knows what you have achieved, I would like to talk about your failure stories and how they impacted your professional life. (As we know Rome was not built in a day)
During my time working in SEO, there have been many ups and downs. And, although it may sound cheesy, I always maintain that it’s essential to make sure that you learn from any failure and use it to improve the way you work moving forward.
One thing that I have been guilty of in the past is constructing what I thought was a full proof strategy for a client, only for the landscape to change and us be back at square one.