Ashley Lipman | RankWatch Blog

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11 CTA Creation Strategies to Increase Clicks Without Dropping Traffic

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Let’s be clear: every business needs to have a call to action (or CTA) on their website, even if it is just on their homepage. It instructs readers what to do. Without it, businesses run the risk of having their readers do a skim and read, and drop off their website. Or, worse, later find […] Continue Reading >>

How to Master On-Page Optimization

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If you want your website to be successful, you can’t ignore SEO. If your page isn’t optimized for SEO, it’ll be hard for your audience to find you when they search. In the digital age, there’s a lot of competition between websites for visitors attention. That means you have to do every step you can […] Continue Reading >>
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