Deepasha Kakkar | RankWatch Blog

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How To Use Humour To Boost Your Content Strategy


When brands create content for their audience, the goal is to trigger a response. This response is most useful to them when there is an emotion involved in it. One such emotion is joy; a joy which is created through humour. But humour is subjective. What makes one set of people laugh may leave others […] Continue Reading >>

7 Successful Valentine’s Marketing Campaigns That Didn’t Rely On Mush

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  Like many other days, Valentine’s invites mixed reactions. While some celebrate all the love that is in the air, others find a place to hide; to save themselves from the excessively romantic vibes, especially the ones created by mushy advertising. So it makes sense that to target a wider audience, marketers need to plan […] Continue Reading >>

How Can Holiday Videos Generate Quick SEO Results


Holiday videos not only act as a medium to give seasonal greetings, they can also help you tell your yearly story or even support a cause. Whatever be the purpose of your video, incorporating it in your seasonal campaign can help you get more traffic, increased conversions and higher sales (provided you do it right). […] Continue Reading >>

Surprising Marketing Strategies To Grab Consumer’s Attention Instantly


Every website is vying to grab the user’s attention. However, Nielsen Norman Group reveals that users leave webpages in as less as 10 seconds. With the relentless onslaught of new and upcoming content in the teeming herd of busy-ness, we humans hardly let our attention stay on one thing for more than a while. Even you […] Continue Reading >>