Lee Wilson | RankWatch Blog

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Preparing for Google Mobile Page Speed Update – Get Ready for July 2018

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Starting from July 2018, Google will roll out an algorithm update targeting mobile page speed. Site speed is also expected to become an increased weighted direct ranking factor in Google’s core algorithm, which means poor loading times could see your site drop in mobile rankings. This comes as Google is gradually rolling out mobile-first indexing, […] Continue Reading >>

AI and Google – An SEO Guide


Google includes within its fundamental missions ‘bringing the benefits of AI to everyone’, marketers saw the launch of Google RankBrain back in 2015, plus machine learning and intelligent algorithms are a necessity in the world of Search Engine Optimisation (SEO). But what does AI mean for SEO in 2018 and beyond? This is what I […] Continue Reading >>

What does and doesn’t Google actually care about (Debunking common myths)

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When it comes to search engine optimisation, and earned Google results, there are more myths and misconceptions about what works, than there is clear guidance based on fact, expertise and experience. In this post I share practical examples and insights on what works, to debunk some of the common myths that have become synonymous with […] Continue Reading >>

How VR Will Impact Online Marketing


Virtual Reality (VR) is growing fast, and so are the opportunities for businesses to leverage VR marketing for financial gain, topical visibility, and brand exposure. In this article, I explore my top 5 practical steps that you can take to optimise VR, focusing on Search Engine Optimisation (SEO). Is ‘VR SEO’ a thing? Yes, but […] Continue Reading >>