Molly Clarke | RankWatch Blog

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The Modern SEO’s Guide to Vanity Metrics

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Although metrics and analytics serve a very important purpose in the digital marketing and SEO world, some metrics hold more weight than others. And, unfortunately, if you place too much importance on the wrong numbers, you’re likely doing more harm than good when it comes to your SEO reports. For this reason, today’s blog post […] Continue Reading >>

5 Key Differences Between B2B SEO and B2C SEO

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The B2B and B2C worlds are vastly different. They follow different best practices, they support different sales cycles, and they have different business motivators. Search engine optimization (SEO) is no exception to this rule. Today we explain the five key differences between SEO for a B2B company and SEO for a B2C company. Understanding these […] Continue Reading >>
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