Shivangi Shrivastava | RankWatch Blog

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22 Useful Tools to Solve Your Content Generation

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Generating content isn’t always a cakewalk. With tight deadlines and the pressure to create an amazing, unique and interesting post, drafting an article can turn out to be a real walk through the puddle. Creating enough content and creating engaging content are some of the biggest challenges for content marketers. The only way we can […] Continue Reading >>

How to conquer Seasonal Marketing this Holiday Season

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Ho Ho Ho! How to conquer Seasonal Marketing this Holiday Season? Winter is coming. Holidays are upon us. Which means it’s time to loosen your purse strings and revel in the general festive mood. After all, who wants to be left behind and miss out on the fun? But to you as a digital marketer, […] Continue Reading >>

The Whats and Whys of Web Push Notifications

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Every marketer is always on the lookout for the best communication platforms to garner maximum engagement to his website. They serve as the link between the website and the prospective customers. Some examples of such marketing channels would be emails, social media, mobile app push notifications and so on. These are the traditional marketing communication […] Continue Reading >>

Google Updates Adwords Editor: Supports Expanded Text Ads and More

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Just a day after launching expanded text ads, Google rolled out another good news for paid search marketers. On Wednesday, 27th July, Google released several updates to Adwords Editor for better implementation of extended ads including mobile app engagement ads, import/export, posting simultaneously from more than one account and so on. Now if you go […] Continue Reading >>

#RankWatchChat Recap – Creating a Stellar Content Marketing Plan

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Content Marketing is the path between establishing brand awareness and generating sales leads for your business. By offering content that resonates with your target audience, you can look forward to establishing a relationship with them. How do you determine which content will resonate with your audience? Many marketers base their content marketing activities on a […] Continue Reading >>

#RankWatchChat Recap : Link Building

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On Tuesday, 24th May, we had yet another exciting twitter chat! This time, our topic centered around Link Building tactics in 2016. If keywords are the heart, link building is the soul of SEO! There is no question that search engines rely heavily on external links to evaluate the relevance and authority of your website. After […] Continue Reading >>

Future of Content Marketing – #RankWatchChat Recap

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Tuesday, 26th April marked the day of another successful online event – Our very own #RankWatchChat. We had recently launched our Infographic on Future of Content Marketing where we asked 21 experts how they expect Content Marketing to change in the coming years. Seeing the great response and engagement of our audiences, we thought what […] Continue Reading >>

Google Core Algorithm Update: Panda and The Recent Ranking Fluctuations

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Despite the promise made by Google to roll out a Penguin Update early this year, the beginning of 2016 saw an update but it was not Penguin. It wasn’t a Google Panda update either! It was Google’s core ranking algorithm! How did it start? Webmasters noticed some ranking variations for their keywords over the second […] Continue Reading >>

How to create a data driven article?

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Writing an article is easy, but writing a quality data driven article is a task! To get people to read your article and convert, you need to increase the authority of your posts and thus, the user-engagement on your blog. That is why before writing any article, make sure you are well-versed on the topic. […] Continue Reading >>

The Importance of Social Media Integration in Local SEO

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Social media signals have always invited contradicting opinions. While some believe that social signals are a major part of the top 10 ranking factors, others oppose this by saying that there is just a correlation effect and not a causation effect. Thus, implying that social signals do not have any direct effect on local organic […] Continue Reading >>
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