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Website Metrics That Show Your E-Commerce Website’s Performance

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  Keeping your e-commerce website’s performance is important because if you are to survive the online business industry you must know what you’re doing and have a comparison of your website’s metric over time. Selling your products or services online and not keeping track of your website’s metrics is like walking in the dark and […] Continue Reading >>

5 Key Differences Between B2B SEO and B2C SEO

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The B2B and B2C worlds are vastly different. They follow different best practices, they support different sales cycles, and they have different business motivators. Search engine optimization (SEO) is no exception to this rule. Today we explain the five key differences between SEO for a B2B company and SEO for a B2C company. Understanding these […] Continue Reading >>

Social Media: Pay to Play – Conspiracies & Tips to Save You Money

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Social Media is a big part of our lives. Believe it or not, users spend the most time on instant messaging platforms and apps. It’s no wonder chatbots are getting more and more popular. Social Media platforms are expanding rapidly and their owners, along with advertisers, are trying to profit from this as much as […] Continue Reading >>

Simple Ways Millennials Can Break The Middle Management Glass Ceiling (And Get that Raise)

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  “We appreciate the work you’ve been doing so far, but the fact is, you aren’t qualified”. “Your eagerness is exemplary, but we think you may have trouble acclimating yourself to managing people who are your senior.” “We’re looking for people that have a gravitas for management. This is a core position.” Familiar with these […] Continue Reading >>

7 Successful Valentine’s Marketing Campaigns That Didn’t Rely On Mush

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  Like many other days, Valentine’s invites mixed reactions. While some celebrate all the love that is in the air, others find a place to hide; to save themselves from the excessively romantic vibes, especially the ones created by mushy advertising. So it makes sense that to target a wider audience, marketers need to plan […] Continue Reading >>

Competitor Monitoring: Things You Need to Check

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  Marketing and strategy management processes are vital to business. You should monitor your competition on a regular basis so that you can learn from your lessons, keep current and ahead of the game, and to progress your business on a number of levels. What does competition mean to you? Are you looking to steal […] Continue Reading >>

What, Why & How to Format for Featured Snippets!

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Google is always attempting to ease the user by refining their algorithms. In the SEO realm, we know that as the Google Update. There is quite a buzz off in the last Google update. We saw RankBrain: The AI algorithm and before that, we got featured snippets. Arrr…Didn’t get quite hold of that right? There […] Continue Reading >>

5 Different Ways to Attract More Leads with Videos

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The recent influx of video content has increased engagement as source of entertainment and has been used for awareness, but another interesting thing about video content is that it can also be adopted by your brand. Did you know that? You probably have done some video integration in your digital marketing plans, yet unable to […] Continue Reading >>

Building Location Pages Without a Geographical Address

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This week I’ve had two websites come to my attention that are ranking for lots of terms they shouldn’t and I wanted to share a technique that clearly works and is absolutely worth pursuing for at least the near future……service business location pages. Now I can hear you whispering in the back we know how […] Continue Reading >>

What To Do When You are on a Shoestring Budget? Traffic Acquisition or CRO?

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  For a website, there are two ways to increase sales and leads—either you increase the number of visitors or you increase the number of conversions from existing visitors. For a perfect marketing world, the following image depicts a clear picture: (Source) However, this perfect marketing world is not realistic for most of the businesses, […] Continue Reading >>
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