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Instagram Ad Strategies: A Complete Guide

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As the second most popular social media platform after Facebook, Instagram holds a huge potential for marketers. If you are not already capitalizing on this opportunity, you are missing out on a large chunk of business. Let’s look at a few important statistics: * Instagram is 1 billion strong with 500 million daily users. * 32% of […] Continue Reading >>

6 Social Media Marketing Trends To Keep an Eye on in 2019

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Another year has started, and it is the perfect opportunity to kick off new beginnings. The year 2019 is great; if you want to make your first sale, or if you want to make it bigger than ever. One of the things that you should be excited about is what kind of trends would surface […] Continue Reading >>

What’s New about Keyword Rankings and How to Check Them

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Let’s say you need a cleaning service for your private ESL school. What do you do? Do you get the phone book in action? Of course not! Whatever you need, you Google it. You’ll use a keyword (in this case, you’ll focus on a particular location), and you’ll check the results. First of all, you’ll […] Continue Reading >>

12 Common SEO Mistakes You Must Avoid

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Search Engine Optimization, or SEO, refers to the quality and quantity of data sent and received from visitors to a website through organic search engine results. However, SEO isn’t as easy as it sounds. To be able to take advantage of Google’s search algorithm requires a lot of work. However, first, let’s find out a […] Continue Reading >>

Quickly Increase Your Search Engine Traffic Using Long Tail Keywords

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Long tail keywords are still the bedrock of a proper SEO strategy. They are longer and more specific keyword phrases that users are more likely to type when they are extremely close to making a purchase or when they’re using voice search. Why should you focus on long tail keywords? Because they drive tons of […] Continue Reading >>

How Artificial Intelligence is Transforming SEO

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One of the first things any website owner needs to understand is SEO. How well the website will do in search engines is solely dependent on how well it was optimized for Google. If your SEO is good and in place, you have a higher chance of finding yourself in the SERPs first page for […] Continue Reading >>

How Artificial Intelligence Can Increase Your Business

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Artificial intelligence used to be a science-fiction term, up until now. AI has become a valid and mainstream technology that many individuals use every day without even acknowledging it. To give you a clue, Google Assistant, Alexa, Siri, Cortana, these are all artificial intelligence-powered virtual assistants that are used by millions of people on a […] Continue Reading >>

How to Improve Video SEO for Your Website

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Adding videos as content on your website is an excellent move that can help you attract and engage more visitors. However for your video to live up to its potential you need to appropriately optimize it so that people can find it more easily on search engines. Search engines nowadays have started catering more and […] Continue Reading >>

Best Practices To Incorporate Both Marketing and Social Effort

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The broad definition of content marketing is – creating relevant and valuable content consistently to attract a targeted demographic and encourage successful customer conversions. When it comes to marketing content, 91 percent of B2B companies are aware that social media effort or outreach is the golden key that can open the gateways to increased customer […] Continue Reading >>

Can Startups Beat Their Competitors With Brand Marketing?

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Why do people buy $5.50 Coffee when the same Coffee is available for $1.20 from a local Coffee vendor? Is it the service, the taste of the Coffee, or the environment that drives people to purchase the Coffee? To tell you the truth, it is a combination of everything mentioned above. But from a wider […] Continue Reading >>
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