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Your Content Is Your Priority

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Arguing the importance of having high-quality content on your website or blog is pretty much pointless these days, because we all know that great content is at the core of every successful online story. That is why it’s so important to protect your content from being copied and plagiarized. Not only will you experience a […] Continue Reading >>

#RankWatchChat Recap – Creating a Stellar Content Marketing Plan

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Content Marketing is the path between establishing brand awareness and generating sales leads for your business. By offering content that resonates with your target audience, you can look forward to establishing a relationship with them. How do you determine which content will resonate with your audience? Many marketers base their content marketing activities on a […] Continue Reading >>

How to Stand Out and Win B2B Sales on a Crowded and Ever-Changing LinkedIn

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The experience on LinkedIn has changed a great deal in the past few years. It used to be the first thing I opened every morning — and it used to be a site where giving (i.e. sales referrals) was the norm. A number of different factors changed this, unfortunately: LinkedIn Self-Publishing Growth This is great […] Continue Reading >>

#RankWatchChat Recap : Link Building

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On Tuesday, 24th May, we had yet another exciting twitter chat! This time, our topic centered around Link Building tactics in 2016. If keywords are the heart, link building is the soul of SEO! There is no question that search engines rely heavily on external links to evaluate the relevance and authority of your website. After […] Continue Reading >>

7 Editing Tricks to Speed Up Your Writing Activities

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One of the major pain points for every content marketer is the inability to create more content. Everything is moving fast online, and we often wish we could write faster and crank out ideas and concepts as fast as we can develop them inside our heads. The thing is, we sort of can. The problem […] Continue Reading >>

May The Force Be with Local SMBs: Uncovering Citation Inconsistency

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Have you ever wished for hero superpowers that could rank you high in search results? It would’ve been so much easier if Google algo has been explained in a comic where your small or medium business is the hero mastering the ranking algorithm, fighting its way towards top positions in the search engine. In reality, […] Continue Reading >>

From Keyword To Converted Click: How to Own the Path To Conversion

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One of the many reasons SEM is an essential part of a successful marketing mix is the transparency into what works and what doesn’t. ROI isn’t subject to conjecture, it’s an equation grounded in data points that can guide every advertiser to smarter marketing and business decisions. That doesn’t stop the mechanics from being mildly […] Continue Reading >>

How to Increase A Site’s Conversion Rate without Changing its Content?

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The conversion rate is a key indicator of a campaign’s success or failure. A campaign that is getting leads but failing to convert them is miles away from success. Enters Content Marketing Content marketing aka the bottomline of SEO is the most effective way to increase the conversion rate. Across the internet, millions of sites deliver […] Continue Reading >>

A Critical Look at Short Duration Multimedia Content on Social Media

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Social media is ablaze with multimedia content. They are so popular that I see almost everyone in my friends or followers list sharing them. Videos are the most popular, followed by animated GIFs. It’s not surprising to me as I’ve already explained how social media is paving the roads for a visual web. Multimedia content […] Continue Reading >>

Future of Content Marketing – #RankWatchChat Recap

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Tuesday, 26th April marked the day of another successful online event – Our very own #RankWatchChat. We had recently launched our Infographic on Future of Content Marketing where we asked 21 experts how they expect Content Marketing to change in the coming years. Seeing the great response and engagement of our audiences, we thought what […] Continue Reading >>
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