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7 Reasons to Create Long-Form Content

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The online audience doesn’t have an impressive attention span. How many times have you heard this claim? Of course, there’s some truth behind it. Many Facebook users just scroll down the feeds without paying attention to anything past the headline. When some of them follow a link and land at your website, they will be […] Continue Reading >>

A Highly Relational Strategy to Building Backlinks

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By now, you know that attracting backlinks is of paramount importance when it comes to improving SEO rankings and driving traffic to specific pages. But if you’re spending all of your time sending out generic email blasts to thousands of bloggers and websites in hopes that someone will feature or mention your brand, you’re doing […] Continue Reading >>

The Whats and Whys of Web Push Notifications

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Every marketer is always on the lookout for the best communication platforms to garner maximum engagement to his website. They serve as the link between the website and the prospective customers. Some examples of such marketing channels would be emails, social media, mobile app push notifications and so on. These are the traditional marketing communication […] Continue Reading >>

How To Ensure Your Reviews Stay In The Search Results

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Google release updates on the use of third-party reviews. Find out what it means to you and your business. Google have been making some changes to their guidelines lately on what is and isn’t allowed when it comes to local business reviews. The first, announced on 25th August 2016, Google announced a huge change to […] Continue Reading >>

How Data Can Help Your Content Marketing Break Through

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As early as 1999, Seth Godin was talking about the attention economy. In his book Permission Marketing, he notes, “In light of today’s information glut…there’s a vast shortage of attention.” Seventeen years later, a recent study has found that humans now have a shorter attention span than goldfish–about eight seconds to be exact–thanks to smartphone […] Continue Reading >>

What is Semantic Search and How Does It Affect Me?

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If you have a business, the chances are that you are concerned with search engine rankings. You may not know much about the world of SEO, but you do understand that the higher your business ranks in Google, Bing and Yahoo! search engines, the more profit your company will ultimately generate. It is not hard […] Continue Reading >>

The Data Driven Secret To Online Lead Generation (SlideShare)

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In online marketing, talk is cheap but data driven conclusions are rare. Theories abound, but facts are elusive. As a result, marketers responsible for generating leads usually have one hand tied behind their back, or worse, have gotten their fingers stuck in too many pies. Here is some data that might surprise you, and will […] Continue Reading >>

3 Reasons Why You’re Not Attracting Leads To Your Business On Social Media

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A whooping 85% B2B marketers consider lead generation as their key goal for 2016 (Content Marketing Institute, 2016). And it isn’t just random leads, but over 87% marketers are now qualifying leads by quality. Yet, from author Judy trying to get publisher leads for her book to the corner store small business owner trying to […] Continue Reading >>

5 Ways To Build Links In Boring Industries

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  Back in March, Google confirmed what we have suspected for quite some; that links and content are the top two ranking signals. Whilst this came as no surprise to most SEOs, what this does highlight is the importance to devise both a content and a link building strategy, regardless of the industry within which […] Continue Reading >>

How to Generate Links for Your Local Business

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Link generation is something that those with even the most basic understanding of SEO (search engine optimization) can comprehend. On the surface level, it makes sense – the more websites linking to you, the better your ranking. It’s kind of like a popularity contest – think of the links as votes. The more people voting […] Continue Reading >>
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