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Crafting Content that Readers (and Google) Will Love

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In recent years changes to search engine algorithms have changed the content that we access online. Where once it was common to see short blog posts which offered little in the way of value to the reader, now we see sites offering actionable and truly useful posts. This has come about thanks to Panda and […] Continue Reading >>

How to Research for a Blog Post?

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Writing a great piece of content for a website can be a difficult task. Sometimes it may feel as if every topic has been covered 100 times before. Even if you are passionate and knowledgeable about a topic, there may be so much surplus out there that your brand new, high quality piece of content […] Continue Reading >>

How to spot the best keyword opportunities using forecasting?

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I have had the pleasure and, in some cases, the pain to browse tons of articles on the subject of keyword research. From my personal experience in reading and investigating this topic, I have found that there are plenty of articles that explain how to perform keyword research step by step. Also, digital marketing gurus […] Continue Reading >>

Landing Page CRO Tips to Improve Your Site

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In a perfect world, every visitor to your website would become a lead or a customer, but this is too far from reality. In fact, between a variety of different industries, conversion rates are only around 2 to 10 percent, according to data from MarketingSherpa. One of the issues with CRO is marketers often fail […] Continue Reading >>

How Google Analytics Reports Help You Improve Landing Page Experience

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User experience is one of the primary factors that determines success or failure of a landing page conversion. A lot depends on the gaps between what a user expects to see and what he or she actually experiences in the first five seconds of a page interaction. Anything unsatisfactory, even a broken link or a […] Continue Reading >>

How to Improve your Content Marketing using Google Analytics

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Content marketing serves more than one very useful purpose. Not only does it provide website visitors with relevant information to their needs and the industry in general, but it keeps those same visitors coming back for more. With a loyal group of blog followers and email subscribers, you can bet that your website’s traffic will […] Continue Reading >>

10 Ways to Find Inspiration for Your Social Media Posts

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Had you ever been in a situation where you were about to address a large audience and suddenly realized that you forgot your speech altogether? It’s like a bad dream throttling you in the midst of a ‘No Man’s Land’. You want to get rid of it soon, but can’t find a way really. Well, […] Continue Reading >>

International SEO – How to scale your SEO efforts in more countries?

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Your online business is working well and you are thinking about taking the next step and scale to one or a few additional markets. This is fantastic! Expansion was a problem we had at iZettle. We started back in 2011 in Sweden and grew progressively to be active in 11 markets to date. What do you […] Continue Reading >>

What secrets does your backlink strategy reveal about your website?

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What is with this hue & cry about backlinks? Why should backlinks play such a significant role in deciding the authority of any website? Why do Quality Backlinks matter? Let’s decipher this better: If you have anything to do with Search Engine Optimization, you’re bound to familiarize better with : Backlinks! Let’s go back to […] Continue Reading >>

Importance of Customer Experience in Client Retention

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Today’s consumers want it all— they are increasingly knowledgeable about the products they use and demand value-added, personalized service in real time, using voice, text-based media like email, chat, and social media. In fact, they won’t even hesitate to switch providers if they don’t find what they’re looking for. Even in industries where satisfaction is […] Continue Reading >>
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