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Moving Your Business Up on Web Search Results

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In today’s ultra-cyber landscape, it’s more important than ever to make sure your business and content rank high on web results and show up consistently. Nowadays, 92% of customers search online for information about products and services. When they Google for your industry, does your business show up? The web is the new Yellow Pages […] Continue Reading >>

How Can Marketers Take Advantage of the Google/Twitter Deal

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Early in 2015, Google and Twitter established a deal that would lead to real time Tweets appearing in Google search results. For example, if you were to search for Leonardo DiCaprio amongst the usual sites and news results, you also now see this: A realtime display of Leonardo’s tweets, a display that takes up prominent […] Continue Reading >>

9 Metrics to Follow Before Launching Your Next Conversion Optimization Test

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Do you run A/B testing on a regular basis? If you do, research and strategy (and understanding your data) are key for success! Another important aspect to increasing conversions is emotional targeting – learning about your users and targeting their emotions in order to move them to buy, or leave their email, or read your […] Continue Reading >>

Rankings, On-page and Off Page SEO: Interview with Venchito Tampon

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Today we’ve a very special guest on our blog. His expertise has helped many entrepreneurs to promote their products. Venchito Tampon started his career as a content writer when he was only 17 years old, but since then he has been actively polishing his marketing skills and became a SEO specialist by 2013. Now after […] Continue Reading >>

How to Retain the Best Talent?

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Say goodbye to those days when you worked hard in school and got good grades to get a job with big companies and earn a 6 figure salary! Today, even before graduations many students have more than one project on their mind and they’re ready to take the startup journey. Remember the origin of twitter? […] Continue Reading >>

7 Strategies to Scale Content Generation

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Creating quality content is the surest path to sustainable web traffic. But quality content takes time and money — two things usually in short supply for any new company establishing a web presence. (Note: Anyone here looking for shortcut strategies, marketing automation software “hacks,” or other corner-cutting measures should probably leave now and take your […] Continue Reading >>

Future of SEO – #RankWatchChat Recap

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On Tuesday, 13th October, we had our very first #RankWatchChat. We wanted to know what the future of SEO would look like according to you. The goal was to surface the winning strategies of SEO by diving into a conversation around the new possibilities, drivers and shifts. We received some amazing insights from the experts […] Continue Reading >>

Local SEO: More than meets the eye

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Local SEO is way more than Google! Google released Pigeon update in June’14. With this update, we all jumped on to generating more business from Google Local Listings. And to a point we all agree it’s an amazing way to ensure that the most relevant results populate for a search term. While the rush is […] Continue Reading >>

3 reasons for copywriters to relax: keyword density, TF-IDF, and semantic search

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Content is for humans. But humans find content by using search engines. For each query, Google retrieves the most relevant pages from its databases. As a professional SEO copywriter, you do believe that your webpage is the best one out of all indexed pages. However, Google’s bots might not share your opinion. To avoid misunderstanding […] Continue Reading >>

Is Google Really Anticompetitive?

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Ever since Google was first registered as a domain back in 1997 it has had an undisputed, game changing impact on marketing and everyday life, and over the years they have faced a number of claims and lawsuits that they are anticompetitive. The Federal Trade Commission (FTC) considered suing Google for antitrust violations in 2012. […] Continue Reading >>
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