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The role of Social Media in the growth of Visual web

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Social media is a goldmine for brands. They can hollow it out if they want. Rhetorics aside, using social media in the right way benefits brands. The visual culture Here’s an update for all brands out there: A new trend is slowly taking over the web, having its roots in social media. The trend is […] Continue Reading >>

Google AdWords Campaign Settings: What Every Digital Marketing Expert Should Know

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If you’ve been managing AdWords campaigns for a while, then you are likely familiar (to some degree) with the various settings which allow you to customise how your website is presented on SERPs. But a lot of managers have been content to settle for the default setup that Google recommends. Now I’m not pointing any […] Continue Reading >>

Must Have Features for Your Social Media Management Tool

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When it comes to selecting the best social media management tool for your commercial use, there is nothing called ‘The Best Solution’, so far, in our web repository. Every tool has something unique to offer. So, you can’t really depend on tool comparison charts to decide on the appropriate one for your business. Social activity […] Continue Reading >>

Google Core Algorithm Update: Panda and The Recent Ranking Fluctuations

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Despite the promise made by Google to roll out a Penguin Update early this year, the beginning of 2016 saw an update but it was not Penguin. It wasn’t a Google Panda update either! It was Google’s core ranking algorithm! How did it start? Webmasters noticed some ranking variations for their keywords over the second […] Continue Reading >>

Why Content Marketing has Become the Bottom Line of SEO?

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Imagine someone is saying “Content is vital for SEO.” The statement would have made sense if it was 2014 or 2015. But in 2016, it’s most likely to be considered as an understatement. Why? Because Google has promoted content marketing inasmuch as it is now the bottom line of SEO. The transition On the internet, […] Continue Reading >>

Ways to Improve Video SEO

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The use of video has witnessed a massive growth in recent years. With consumers increasingly using mobile devices to view content on the go, it’s much easier, and not to mention preferable, to watch a video compared to reading long documents. Not only does video increase our attention span, but it can produce something equivalent […] Continue Reading >>

How to create a data driven article?

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Writing an article is easy, but writing a quality data driven article is a task! To get people to read your article and convert, you need to increase the authority of your posts and thus, the user-engagement on your blog. That is why before writing any article, make sure you are well-versed on the topic. […] Continue Reading >>

The Importance of Social Media Integration in Local SEO

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Social media signals have always invited contradicting opinions. While some believe that social signals are a major part of the top 10 ranking factors, others oppose this by saying that there is just a correlation effect and not a causation effect. Thus, implying that social signals do not have any direct effect on local organic […] Continue Reading >>

Did you notice the 15 well known business brands that changed their Logo?

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Did you notice any of these logo changes? In 2015 we witnessed some major changes in terms of design and re-branding from some well know businesses none more so than Google’s first change to its logo in 16 years.  You might not have even noticed but it was a very simple change with them opting […] Continue Reading >>

The Power Of Visual Content In Your Content Marketing Strategy

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If we talk about the early-SEO days, one could easily make their way to higher rankings with “all text – no visuals”. But if you are thinking you could succeed with this old school strategy today, then my friend you absolutely stand no chance. Words aren’t sufficient today. It is mandatory to go a step […] Continue Reading >>
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