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Sure Shot Tips To Boost Twitter Engagement (Backed By Research)

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Are you using strategies that no longer work on Twitter? Odds are: You are. But it’s not your fault. Things changed since 2012 and most “experts” keep talking about the same strategies. So how do we boost Twitter engagment? The answer: Conversations When people use Twitter they have a particular mindset. They want to give […] Continue Reading >>

What does and doesn’t Google actually care about (Debunking common myths)

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When it comes to search engine optimisation, and earned Google results, there are more myths and misconceptions about what works, than there is clear guidance based on fact, expertise and experience. In this post I share practical examples and insights on what works, to debunk some of the common myths that have become synonymous with […] Continue Reading >>

Understand Your Consumers: Using Psychological Triggers To Market Businesses

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As a business owner, you don’t need to hold a PhD in consumer psychology to understand your customers. But by employing a bit of consumer psychology in our marketing strategies can make a whole lot of difference to your business. Why do “they” want to buy my product? Why did “they” decide against making a […] Continue Reading >>

Top 6 Promotional Marketing Strategies for Social Media

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Think social media marketing is all about sharing content as soon as they go live? Think again. If you want to establish a solid presence in social media networks, you need to realize that they’re more than just content distribution channels. They are communication platforms that enable brands — big and small — to connect […] Continue Reading >>

How Use Twitter to Grow Website Traffic and Generate New Leads  

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Want to use Twitter to drive website traffic and get sales leads but not sure where to start? Do you feel like it’s too hard to squeeze out the time to manage another social media channel when you’re already doing 100 other things just to keep your business running? If you want to use Twitter […] Continue Reading >>

9 Ways You Can Reinvent Your Social Media Campaigns

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Over the last 8 years, social media spending has increased by 200 percent (Source – The CMO Survey 2017). Still, 43 percent of respondents in the same survey said that it’s been challenging to show the impact of social media on their businesses. As social media marketing becomes a norm, marketers are feeling the pressure […] Continue Reading >>

Challenges Digital Marketer Faced and How to Own Them in 2018

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No matter what businesses you are in – whether it’s a small business, big business, or working individual – there are a core set of challenges that as a digital marketer you face. Since businesses are more dependent on sales, the modern marketers are more stressed out. But you shouldn’t worry, you are not alone. […] Continue Reading >>

7 Affordable LinkedIn Marketing Tools You Aren’t Using

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Did you know that LinkedIn now has over 500 million users? That’s close to a fourth of Facebook’s user base, but with double the power. Being the world’s largest professional network, LinkedIn can connect you to people who fall within a wide range of job titles, which could be anything from student intern to C-suite […] Continue Reading >>

The 2 Questions Your 2018 Social Media Strategy Needs to Answer

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When was the last time you retweeted an opinion piece you didn’t agree with? Or shared a fundraiser you didn’t care about? I’m guessing never. We turn to social media to share our passions, opinions, emotions, and experiences. We put our social media selves behind things we enjoy and believe. If we share something that […] Continue Reading >>

4 Video Content Marketing Steps to Reach Your First 100 YouTube Subscribers

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If you’re serious about video content, YouTube is going to be an obvious priority in your marketing strategy. Most marketers and SEOs know that it’s the second largest search engine, and it’s now reached 1.5 billion monthly logged-in users, spending an average of more than an hour per day watching mobile video alone. But my […] Continue Reading >>
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