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11 CTA Creation Strategies to Increase Clicks Without Dropping Traffic

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Let’s be clear: every business needs to have a call to action (or CTA) on their website, even if it is just on their homepage. It instructs readers what to do. Without it, businesses run the risk of having their readers do a skim and read, and drop off their website. Or, worse, later find […] Continue Reading >>

How to Maximize ROI with Less Effort

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Return on Investment aka ROI is one of the essential elements of a business. It will help you define your short-term and long-term goals, as well as help you to aim for success from the start. ROI is an important tool for resource allocation and boosting profits which is a good starting point for a […] Continue Reading >>

Achieving an SEO Friendly Re-branding: What You Need to Know

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The life on the internet is a lot more forgiving and liberating than the real one. On the web, you can constantly reinvent yourself and your company until you finally discover that perfect path that undoubtedly leads to success. So, why not use that fact? It doesn’t matter if you’ve somehow managed to ruin your […] Continue Reading >>

Top 10 Metrics for Monitoring SEO Performance the Smart Way

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The search engines are constantly changing their ranking algorithms. Unless you stay on top of the latest trends, you’ll have a hard time tracking the results of your SEO campaigns. To help you out, we’ve compiled a list of 10 key metrics for monitoring SEO performance. Read on to find out more! Google processes over […] Continue Reading >>

How To Win Buyers And Influence Sales with Social Media

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Social media is at the forefront of internet marketing. Most online eCommerce owners are aware of this fact. But the challenge lies in the strategies that must be used to win buyers and make conversions using social media. Online business owners usually know the tools they have at their command but are hesitant to start […] Continue Reading >>

7 Social Media Marketing Best Practices: As Demonstrated By Popular Brands

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Social media is the most powerful marketing channel available to brands today. You have direct access to your customers and prospects to build a powerful connection. Are you fully taking advantage of all the benefits? Most brands are not. Social media has revolutionized the way we communicate with each other and brands. Everyone now has […] Continue Reading >>

How Machine Learning Can Help Increase The Conversion Rate Of Your E-Commerce Site

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One thing that has been on the rise is the use of e-commerce stores for sales of virtually any item you can think about from clothes to jewelry to toys to shoes to herbs, the list is indeed endless, and we can all attest to this, everything is directed to expanding your horizon and reaching […] Continue Reading >>

Snapchat Ads: The Complete Guide for Business

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Snapchat has quickly become one of the most prominent and used social media platforms for the younger 13-34-year-old demographic. Up until recently, companies have avoided advertising on this platform due to its makeup. The majority of posts and videos uploading to a social account disappear after a short period of time, which limits the potential […] Continue Reading >>

Unique and Easy On Page Optimization Techniques to Boost your SERP

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The practice of optimizing individual web pages or a website to result in getting higher search engine ranking and driving more organic traffic. On the other hand, Off-page SEO refers to links and other external signals including social shares. You might have come across many articles discussing on-page optimization factors and techniques. Below are those […] Continue Reading >>

10 Ways Marketing Automation Can Make You Invincible

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Marketing has evolved over the years. This is so as to allow for businesses to remain actively providing goods and services to the customers. In order for each company to distinguish itself from the others, they have had to come up with marketing strategies that are rigorous. This has led to the use of marketing […] Continue Reading >>
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