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Future of SEO – #RankWatchChat Recap

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On Tuesday, 13th October, we had our very first #RankWatchChat. We wanted to know what the future of SEO would look like according to you. The goal was to surface the winning strategies of SEO by diving into a conversation around the new possibilities, drivers and shifts. We received some amazing insights from the experts […] Continue Reading >>

Local SEO: More than meets the eye

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Local SEO is way more than Google! Google released Pigeon update in June’14. With this update, we all jumped on to generating more business from Google Local Listings. And to a point we all agree it’s an amazing way to ensure that the most relevant results populate for a search term. While the rush is […] Continue Reading >>

3 reasons for copywriters to relax: keyword density, TF-IDF, and semantic search

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Content is for humans. But humans find content by using search engines. For each query, Google retrieves the most relevant pages from its databases. As a professional SEO copywriter, you do believe that your webpage is the best one out of all indexed pages. However, Google’s bots might not share your opinion. To avoid misunderstanding […] Continue Reading >>

Is Google Really Anticompetitive?

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Ever since Google was first registered as a domain back in 1997 it has had an undisputed, game changing impact on marketing and everyday life, and over the years they have faced a number of claims and lawsuits that they are anticompetitive. The Federal Trade Commission (FTC) considered suing Google for antitrust violations in 2012. […] Continue Reading >>

The Smart Way to Do Reddit Marketing [Case Study]

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You won’t find a harsher place for self-promotion than the ‘front page of the internet’. As the 31st most highly trafficked website in the world, reddit has huge opportunities for generating awareness, leads and sales. You could take advantage of that, if only you knew what you were doing. Our content promotion team at Process […] Continue Reading >>

Top 5 Buffer Alternatives You Should Try Once

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Social media marketing tools are getting popular amongst brands and agencies nowadays, as they allow users to manage their social media networks, streamline and schedule content effectively. Buffer is one such tool which leads this segment with over 2.5 million registered users and generates a monthly revenue of over $550,529. Each product has its own […] Continue Reading >>

Evolution of Cloud to Fog Computing

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“I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.” – Steve Jobs, late chairman of Apple (1997) In today’s world, whether it’s a small business or a large enterprise, the way to store and access personal as well […] Continue Reading >>

How to Refine Your Niche Blog Idea to Increase Your Profit

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Lots of marketers try their hand at building niche blogs for profit. These are created for the purpose of making as much money online as possible. Marketers employ different tactics and strategies to maximize earnings from these sites. But the key to high-earning niche blogs is how targeted you make the niche. When building a […] Continue Reading >>

Making the Most of Your SERP Snippets

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For us it’s not rocket science to figure out that we’re putting a lot of effort into improving our website’s Google rankings. We’re spending thousand of dollars hiring content marketing teams and creating link baiting strategies. We’re spending weeks and sometimes months improving our site speed and adding redirects between pages in order to support […] Continue Reading >>

Anatomy of a Creative Mind: Do You Dare to be Creative?

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Henri Matisse once said “Creativity takes courage”. Courage and the other traits that distinguish the creative mind is what we will try to uncover in this article. A lot of research has been conducted on the topic of creativity and recently psychologists and experts have made significant strides in discovering its mystical secrets. I believe […] Continue Reading >>
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