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Why We Love Influencer Marketing Campaign (And You Should, Too!)

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Word of mouth is a powerful tool in the world of marketing. People believe people. This is why turning people into brand ambassadors who have the ability to powerfully influence buying behaviors is simply genius. The business world has known this for a long time. Building a brand around a credible individual can move mountains […] Continue Reading >>

7 Resources to Start an Online Business in 2017


The internet has made it easier than ever for anyone to start an online business of their own. No matter your expertise or plans on how to make money, there is simply no excuse for sitting on the sidelines any longer. With the latest advancements in technology and growth of new opportunities, there is no […] Continue Reading >>

YouTube’s New Ad policy: A Hit or a Miss?


YouTube has become the breadwinner for many a people. It has catapulted many personalities to unprecedented fame, even sprouted celebrities from YouTube popularity. With the likes of PewDiePie, Justin Bieber, Yuya and thousands of others content creators publishing a variety of content, new content creators are bound to spring to the video hosting platform for […] Continue Reading >>

Is it Worth Paying to Promote Posts on Facebook?


To promote content on Facebook, or not to promote content on Facebook – that is the question on every marketer’s mind. Whether your goal is to raise brand awareness, drive traffic to your website, earn loyalty or increase sales, I believe Facebook, above all other social media platforms, offers the most potential and I’d bet […] Continue Reading >>