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Anatomy of a Creative Mind: Do You Dare to be Creative?

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Henri Matisse once said “Creativity takes courage”. Courage and the other traits that distinguish the creative mind is what we will try to uncover in this article. A lot of research has been conducted on the topic of creativity and recently psychologists and experts have made significant strides in discovering its mystical secrets. I believe […] Continue Reading >>

Bidding by Match Type 101

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While we all know that the acronym PPC stands for “Pay Per Click”, it’s not always easy to determine what an advertiser should actually pay per click. With 5+ years experience actively managing PPC campaigns, I’ve found my most successful bidding strategies have intertwined with my match type strategy. However, before we jump into biding […] Continue Reading >>

Are you focussing on the right keywords?

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It’s known amongst all website owners that keywords are an integral part to ensuring you’re targeting and reaching the right person. Keywords are used by search engines as an indication as to what a page is offering, helping your website to appear in the search results for certain queries. If you’re not targeting keywords effectively, […] Continue Reading >>

5 easy steps to earn money from your Blog

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Blogging is generally considered a hobby, rather than a career option, with the assumption that there is no money in expressing your thoughts online.  However, with the ever-growing social networking channels for content distribution opening up, it in fact, makes it a very viable and lucrative career path. The web is full of ways to […] Continue Reading >>

Things to Consider when Creating a Landing Page for your Campaign

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If you are investing in PPC, banner ads or any other promotional campaign for your product or service, you need to make sure that you are doing everything right because one wrong step can cost you real money. Unfortunately, many are not doing it right. Remember NSAMCWADLP principle? “Never Start A Marketing Campaign Without A […] Continue Reading >>

5 Essential Things To Consider When Selecting SEO Keywords!

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The fate of an SEO campaign is sealed by the keywords it selects. No matter how adeptly a company executes the many complex tasks of on-site and off-site optimization, if it chases the wrong keywords, the likely outcome is failure: low organic traffic, unqualified organic traffic, minimal sales lead conversions, and minimal e-commerce revenue generation. […] Continue Reading >>

How CDN Helps in Content and Networking Optimization for Better SEO

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When was the last time you used Google Developers Page Speed Insights or GTMetrix tool or YSlow to test your website speed? Do you know the high priority fixes that your web developer could or couldn’t manage without external help? If you run a test today and find a report like the one below it […] Continue Reading >>

How Funtoys Collector Became a YouTube Phenomenon

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In the world of YouTube celebrities, those who entertain the masses of teen through young adult audiences get the majority of media attention. Pew Die Pie, Smosh, Epic Meal Time, Jenna Marbles, Philip DeFranco, Epic Meal Time, and a few others are amongst the most prominent. They make high quality, highly entertaining videos that are […] Continue Reading >>

How to Promote for Links, Not Penalties

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Link acquisition is all about promotion. At its most basic, link building is a two-step process: 1.    Find a site that’s relevant to your audience 2.    Contact that site’s webmaster, and explain why they should link to your site Of course, there are a number of contributing factors that make link building much more complicated […] Continue Reading >>

5 Ways To Treat Meta Data Like PPC Ads

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PPC professionals continually test and execute strategies to improve the CTR of ads and SEO that can take on some of their processes in order to drive more traffic organically. This article looks at the 5 ways to do this from an e-commerce point of view.   1. Rich Snippets on category pages Rich snippets […] Continue Reading >>
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