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A Critical Look at Short Duration Multimedia Content on Social Media

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Social media is ablaze with multimedia content. They are so popular that I see almost everyone in my friends or followers list sharing them. Videos are the most popular, followed by animated GIFs. It’s not surprising to me as I’ve already explained how social media is paving the roads for a visual web. Multimedia content […] Continue Reading >>

Future of Content Marketing – #RankWatchChat Recap

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Tuesday, 26th April marked the day of another successful online event – Our very own #RankWatchChat. We had recently launched our Infographic on Future of Content Marketing where we asked 21 experts how they expect Content Marketing to change in the coming years. Seeing the great response and engagement of our audiences, we thought what […] Continue Reading >>

10 best online reputation management and monitoring tools for business

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Getting featured on reputable sites is every business owner’s dream. It not only gives your business the much needed exposure but also helps in online reputation management. However, not every online mention or feature is favourable for your Brand, and this is where one needs to follow certain Online Reputation Management tips to stay one […] Continue Reading >>

The SEO Knowledge Bloggers Must Have

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Lack Of Knowledge When it comes to blogging, most people assume it’s an easy task and writing content is simply a matter of being consistent. However, most people soon realize that it takes more than just continuous output to get anywhere with a blog. It can take months, if not years of trial and error […] Continue Reading >>

Link Building Isn’t About Links

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Okay, link building IS about links—but link building should also be about much more than links. Rather than stressing link count numbers, the most successful campaigns put an emphasis on securing links that directly contribute to an overarching goal. Links should not be the end result; links are a means of achieving the desired end […] Continue Reading >>

Which Social Media Logins Will Bring Maximum ROI to Your Site

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Have you heard of the password fatigue syndrome? It is one common aspect of the internet life. It has led to many website abandonments in the past. But thanks to social media login integration, market executives have discovered a ‘Newfoundland’ of increased customer engagement and conversion rates. Social media login is one of the top […] Continue Reading >>

Do You Really Know Who Your Competitors Are?

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A link builder’s perspective on competitor analysis. Before the digital age, a company might have only needed to compete with a select few local competitors. There was a time when a business only cared about a small percentage of the competition and a lot of times, this was limited to a single shop down the […] Continue Reading >>

How E-commerce Startups Can Penetrate a Saturated Market?

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The success of the first generation of e-commerce startups has inspired millions to enter the sphere. Today, if you look on the internet – blogs & discussion forums – it seems every other person wants to open an online store. In fact, according to a 2014 study, there were between 12 – 25 million online […] Continue Reading >>

How do you become a thought leader through Content Marketing?

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What’s the benefit of building thought leadership? You might ask. An industry thought leader has too many followers. They follow him because they expect him to analyze the trends in the industry, reveal its secrets and list down the best practices. Building an audience can make your SEO strategies more functional. It is possible through […] Continue Reading >>

9 Must-Have tools to enhance your Business Productivity

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Business productivity and business success are linked. Productivity begets success. As the productivity level drops, the odds of success are reduced. In the age of digital communication, technology decides a business’s fate. Putting technology aside means risking the business’ future. Use of technology To put it very simply, not making 100% use of technology puts […] Continue Reading >>
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