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Untapped Mobile Marketing Strategies to Consider

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In the past five years, we saw the upsurge of mobile marketing trends as smartphone usage rapidly increased. Today, more than half of the world’s population now uses a smartphone, and more than half of the global internet traffic comes from a mobile device. Gone are the days when marketers question the importance and relevance […] Continue Reading >>

How to Maximize Your Facebook Marketing Strategies for Optimal Results

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While social networks like Snapchat, Instagram and Twitter have gained immense popularity over the recent years with both younger and older audiences, Facebook still dominates the social media landscape. With an astonishing 2 billion monthly active users, there’s no wonder as to how it is the largest social media network today. Thus, businesses and organizations […] Continue Reading >>

What is The Real Cost of Sending Bad emails?

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Over the past two decades, the competition to capture consumers’ attention has increased rapidly since the emergence of mobile technology and social networks. The bar to create content is at an all-time high and should be better than what your competitors are producing. Content is everything. It could be in text, video, and audio formats […] Continue Reading >>

How to Scale Guest Blogging with Freelancers

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Search engines and web users are getting smarter and more sophisticated. With Google search algorithm updates like Penguin penalizing spammy websites, it’s more important than ever to create interesting and compelling content that people will naturally want to share and link to. Great content leads to links, leads to shares, and makes other companies and […] Continue Reading >>

6 Ways To Use Email To Increase Your Sales

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If you are running an online business and you are not using email marketing, you are losing money, simple as that! Email marketing has been proved time and time again to provide a better ROI than virtually anything else you can do. All you need is  a customer list and a regular newsletter. That said, […] Continue Reading >>

8 Ways You Might be Sabotaging Your Content Marketing

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A successful content marketing strategy isn’t always as straightforward as you think. Promoting your blog or website by creating and publishing great content is one of the cornerstones of a good organic marketing strategy. It doesn’t have to cost a lot to do – but it really could drive the sort of traffic you’re looking […] Continue Reading >>

3 Steps to Improve Your Email Marketing Conversions

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People keep predicting the death of emails, but it hasn’t happened yet. In fact, email marketing is one of the best strategies marketers can use to improve leads and sales. According to the Radicati Group, we’re going to send and receive 269 billion emails daily this year. And Statista confirms that 90% of people read […] Continue Reading >>

4 Steps To Develop a Strong Business or Product Name

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Figuring out a strong business or product name is essential to the success of your brand and business. I’ve put together a process that I’ve used to help myself and my clients choose strong business names. It uses several data sources to find what people want and outlines what you need to do to lock […] Continue Reading >>

How Artificial Intelligence Will Influence SEO in the Future

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As advancement in Artificial Intelligence (AI) continue to evolve, digital marketers and business who perform DIY online marketing must consider its impact. This is not just about optimizing generic speech recognition it goes beyond that. That’s why we have to keep up with “smart” technology, which continues to learn more by itself as it engages […] Continue Reading >>

Your Personalized Guide to E-Commerce Marketing!

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When you are just starting an eCommerce business, it can be difficult to know where to begin with your marketing efforts. The marketing of the newly setup store is not just a one day game. It requires a lot of efforts and strategies to sustain. When you are starting your business, and starting to market, […] Continue Reading >>
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