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Understanding How Social Media Influences Enterprise Efficiency Metrics

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Enterprises can not score high on the efficiency index unless they reckon with: Closed loop analytics CRM management Collaboration tools Dealing separately with them is a sheer waste of time. But how to deal with all of them at once? How to make sure everything falls in place orderly? Just one word – social media. […] Continue Reading >>

10 Reasons Why Your Website Needs an SEO Audit

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We all know the value of search engine optimization practices. It’s an essential tool and practice that drives our website to the top of the search engine results pages and generates our all-important leads, which consequently, leads profitable customers to us. However, just like with all practices in life, you should invest time and money […] Continue Reading >>

The Step-by-Step Guide to Preparing Your Website for a Winning SEO Campaign

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So you’ve got a website running and are looking to drive traffic to increase awareness about your brand – how do you go about doing that? If you think venturing into an SEO campaign is the answer, you might want to hold up jumping into the deep end and check first if your site is […] Continue Reading >>

4 Ways Blogging Can Boost Your Social Media Metrics

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Sometimes, keeping a handle on your content strategy can feel a bit like fighting with a giant squid. Strange comparison, I know. Hear me out. Content strategies have become multidimensional, involving multiple channels and platforms that each require special attention. If you ignore one, it may come back to hurt you. Sort of like contending […] Continue Reading >>

5 Quick Things You Can Do Weekly To Rank Better

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The idea of putting in the work required to rank your website or keep it ranking if it’s already there can seem like an overwhelming task. Keeping up with the algorithms, writing pages upon pages of copy (content is king right?) and building all those links, what business owner has the time?  Well! you do. Continue Reading >>

How to Recover More Revenue from Abandoned Shopping Carts

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Think back to the last time that you added a product to an online shopping cart and then got distracted and left the site. What happened? Most likely, if you’re an email subscriber of the company, you received an abandoned shopping cart email a few hours or days later with a subject line such as, […] Continue Reading >>

12 SEO Copywriting Rules From Someone Who Does It All Day

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Writing content for SEO purposes, whether it’s for outreach or on-site optimization, is demanding. SEO content quality has gone WAY up in recent years (we’ve finally left the churn farms behind us), but there is still a huge need for writing in bulk. SEO copywriters need to be speedy and OK with rapidly changing topics […] Continue Reading >>

The 7 critical factors of content that generates engagement and 1 that rules them all

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I think  you’ll agree with me when I say: Creating content that generates engagement is hard! In fact: Creating engaging content has been one of the top challenges for marketers. Continue Reading >>

Have You Explored These 3 Content Marketing Dimensions for Lead Generation Yet?

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You’ve read many posts, listened to a couple of podcasts, downloaded hordes of ebooks, and watched hundreds of videos – you know it all about using content marketing for lead generation. They’ve told you how creating ebooks and whitepapers, designing landing pages and microsites, and writing long blog posts can get you leads. Well, not […] Continue Reading >>

Hidden Values of Illustration for your Marketing

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When we started our blog at Chanty, our marketing team used the images from free photo stocks. As a result, our blog was overloaded with different illustration styles and looked like a Christmas tree. It lacked personality as well as a single plot line. There was something missing.   Continue Reading >>
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