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The Role of Social Signals for SEO Rankings

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How do you evaluate the success of a specific piece of website content? How can you tell if your last blog post was successful? The pins, likes, shares, or views you get through social media websites certainly give you some hints. Those are the so-called social signals. When the social media followers talk about your […] Continue Reading >>

How to Bring Marketing and Sales Together To Improve the Customer Experience

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In the world of profitable business, there are obvious things people are aware of. These are the things that help drive growth and earn a good profit for the business. Regardless of the type and size of the business, however, there is one most important thing to care about – selling! Sales are what grow […] Continue Reading >>

How To Use Pinterest for SEO & Content Marketing

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Pinterest is one of the most popular social media and content sharing platforms in the world. People use it to get new ideas and find inspiration – it is even viewed as a search engine by many. Most people stop at that – this platform has a lot of quirks and it’s hard to figure […] Continue Reading >>

How to Stand Out in a Crowded Online Marketplace

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The Internet has done amazing things for e-commerce by allowing businesses to reach out to customers around the world. While it does mean that businesses can market their product/service to a larger audience of people, it also means that other businesses can offer their product/service to your prospective customers. So, how do you set yourself […] Continue Reading >>

Algorithm Shifts 2018: Will Organic Search Results Continue to Decline?

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Every time algorithm changes roll in, huge shockwaves are sent across the cyber universe. Everyone starts predicting how the SEO landscape is going to change. That is the way the cookie crumbles, but is there anything we can do to mitigate the negative effects and maximize opportunities? Well, we cannot alter the fact that rules […] Continue Reading >>

4 Ways To Entice Your Competitors To Read Your Blog Post

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Isn’t it frustrating trying to create stellar content that people want to share only to realize that you get only a few shares? You’ve been through all the unorthodox techniques and tried some unique approaches to no avail. I’m sorry if you are experiencing this. Not because it’s my fault, but I know how it […] Continue Reading >>

3 Foolproof Ways To Grow Your Instagram Following

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Two years ago I started using Instagram and got hooked. It was different enough to most platforms and it was fun (something I never got to feel with Facebook). I knew there was a huge opportunity there and I wanted my share. I used it voraciously and got some success but it wasn’t anything out […] Continue Reading >>

Which Social Networking Platform is Ideal for Developing Your Business

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Putting up a business is not a walk in the park. It requires preparation: a great product that solves customers’ needs, financial resources to keep operations afloat, understanding of the market conditions including competitors, and the will to succeed. In this age, using a social networking platform helps entrepreneurs reach out to their target audiences. […] Continue Reading >>

6 Investment Areas to Successfully Strengthen your Online Store

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The last decade has witnessed an astronomical rise in the number of online stores for various reasons. Most importantly, the financial aspects of a digital presence are far more accommodating than that of a physical store. It is fast becoming the most preferred medium for shopping. According to statistics, 67% of millennials and 56% of […] Continue Reading >>

AI and Google – An SEO Guide

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Google includes within its fundamental missions ‘bringing the benefits of AI to everyone’, marketers saw the launch of Google RankBrain back in 2015, plus machine learning and intelligent algorithms are a necessity in the world of Search Engine Optimisation (SEO). But what does AI mean for SEO in 2018 and beyond? This is what I […] Continue Reading >>
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