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Avoid The Top 10 Mistakes in Content Analysis Research

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There has probably never been as much useful content online as there is now. And the sheer volume of content that is being produced every minute is simply staggering. This is great, if you are nothing more than a consumer of that content. However, if you are trying to promote your website or business, you […] Continue Reading >>

Tips About Content Analysis Research You Can’t Afford To Miss

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Content analysis is the backbone of every successful company that wants to have accurate data about their success, especially if they are relying on keywords and online marketing in order to generate more traffic on their website. However, the process of analysis can be overwhelming sometimes, and you might miss or overlook some important aspects […] Continue Reading >>

What are Progressive Web Apps and How are they Evolving?

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The advent of the responsive mobile site- and the responsive desktop site for that matter- revolutionized web design. Almost overnight, responsive web design features colonized the web and got rid of the static, ‘90s era amateur design once and for all. The days of using nesting tables in HTML for the design were finally over, […] Continue Reading >>

How to Build an Inbound Marketing Campaign to Help You Rank Higher

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Inbound marketing has always been about one thing: Being able to create irresistible content that will attract qualified leads, convert them into customers, and retain them. But don’t take my word for it. According to HubSpot, 74% of companies said that converting contacts/leads to customers is their top marketing priority for the next 12 months. […] Continue Reading >>

How VR Will Impact Online Marketing

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Virtual Reality (VR) is growing fast, and so are the opportunities for businesses to leverage VR marketing for financial gain, topical visibility, and brand exposure. In this article, I explore my top 5 practical steps that you can take to optimise VR, focusing on Search Engine Optimisation (SEO). Is ‘VR SEO’ a thing? Yes, but […] Continue Reading >>

How Blogging Can Increase Your Followers On Social Media

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On social media, it’s a race to get the most followers. But did you know you can get more social media followers by blogging? Here’s how to expand your reach. Are your stellar photographs and quippy captions not getting you the number of followers on social media you were hoping for? While this is certainly […] Continue Reading >>

How Artificial Intelligence is Disrupting the Marketing Landscape

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Since the time when computer systems were developed, the performance of various tasks such as decision-making, visual perception, speech recognition, and translating from one language to another required human intelligence. The need for human intervention in many computer-related activities, however, is slowly becoming unnecessary with the evolution of artificial intelligence or AI. Everywhere you look, […] Continue Reading >>

5 Automation Marketing Tools to Make Your Tedious Tasks Quick and Easy

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If your schedule has become so packed that you actually feel as though you are getting less done, the solution may be software. Automation platforms have become more and more valuable to organizations due to the need to do more with less. Fewer team members, less budget and less time. This isn’t due to organizations […] Continue Reading >>

Content Marketing Tools to Power up Your Digital Strategy and Drive Results

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The dramatic changes in consumer demands and the rapid development of technology force businesses to adjust how they communicate with their customers. Consumers and their needs today are way different from just a few years ago – turning the traditional consumer and buyer relationship upside down. Content marketing focuses on creating valuable and relevant content […] Continue Reading >>

How to Create Interactive Content to Grip Your Audience

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What if you approach the new girl in the block with your know-it-all hat on, and start lecturing? You will piss her nerve off. If you want to impress her, approach her with meaningful conversation and let her talk because, boy, she has got more options! This girl is your audience. 4.6 billion pieces of […] Continue Reading >>
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