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The Importance of Anchor Text and Its Diversity

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Since Google has come on the scene and become the powerhouse of search it has used links as a way to measure website relevance. Anchor text is one factor in the calculation used to determine the value of those links. Let’s step back a bit and break each of these pieces down. Links as a […] Continue Reading >>

Why Embeddable Content Should Be A Part Of Your Link Building Strategy

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Link building and outreach can be the toughest parts of running an SEO campaign. That’s because great editorial links remain critical for a website to rank well in organic search. I hear the presenters in a lot of link building webinars talk about continuing to guest blog at a pretty high rate. While that is […] Continue Reading >>

7 Things That Can Make Your Site A Magnet For Leads

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We’ve all been there, hitting our heads against the wall and wondering if there is a secret way to ramp up the sales and get more clients or customers. The truth is – there isn’t one way, there are many, but each of one is sweaty. What do we mean by sweaty? Well, let’s just […] Continue Reading >>

Is Schema Markup a Ranking Factor for SEO or Not?

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If you consider the simplest answer to the question that the title of this article asks, “Is schema markup a ranking factor for SEO or not?” The simple answer is NO. At least not right now. In the previous article, we discussed about the role of Structured Data and Schema Markup in SEO. Now, it […] Continue Reading >>

All you need to know about Structured Data, Schema Markups and their role in SEO

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For a long time now, Google has been using structured data and this has allowed the search engine to move beyond a simple results page. These days, Google search results provide a lot more information. Search engine results are more and more tailored to fit the needs of the user. The clearest example of this […] Continue Reading >>

David Ogilvy’s 50-50 Rule and How it Can Improve Your Content Marketing

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When you develop a post for your company’s blog, how much time do you spend brainstorming the topic, writing the copy, and revising the end product? A few hours? Now, think about how much time you spend developing the headline. You probably throw it together in 60 seconds, right? Well, successful advertiser David Ogilvy is […] Continue Reading >>

The Impact of Google Penguin 4.0 on SEO & Link Building

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On April 24, 2012, Google announced an update that shook the SEO world. The Penguin update targeted webspam head on through both algorithmic and manual penalties. Its main aim were sites engaging in “black hat SEO” tactics such as keyword stuffing and link schemes. Google, being in the business of providing searchers the best content […] Continue Reading >>

How Data-backed Storytelling Benefits Brands

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Many brands have already embraced storytelling as an effective marketing technique. With each passing day, they are improving. Nowadays, it is data-backed storytelling that is garnering popularity in lightning speed and shaping the future of data journalism and branding. Let’s have a look at how digging into big data makes brand storytelling more effective. Product […] Continue Reading >>

7 Reasons to Create Long-Form Content

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The online audience doesn’t have an impressive attention span. How many times have you heard this claim? Of course, there’s some truth behind it. Many Facebook users just scroll down the feeds without paying attention to anything past the headline. When some of them follow a link and land at your website, they will be […] Continue Reading >>

A Highly Relational Strategy to Building Backlinks

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By now, you know that attracting backlinks is of paramount importance when it comes to improving SEO rankings and driving traffic to specific pages. But if you’re spending all of your time sending out generic email blasts to thousands of bloggers and websites in hopes that someone will feature or mention your brand, you’re doing […] Continue Reading >>
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