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David Ogilvy’s 50-50 Rule and How it Can Improve Your Content Marketing

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When you develop a post for your company’s blog, how much time do you spend brainstorming the topic, writing the copy, and revising the end product? A few hours? Now, think about how much time you spend developing the headline. You probably throw it together in 60 seconds, right? Well, successful advertiser David Ogilvy is […] Continue Reading >>

The Impact of Google Penguin 4.0 on SEO & Link Building

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On April 24, 2012, Google announced an update that shook the SEO world. The Penguin update targeted webspam head on through both algorithmic and manual penalties. Its main aim were sites engaging in “black hat SEO” tactics such as keyword stuffing and link schemes. Google, being in the business of providing searchers the best content […] Continue Reading >>

How Data-backed Storytelling Benefits Brands

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Many brands have already embraced storytelling as an effective marketing technique. With each passing day, they are improving. Nowadays, it is data-backed storytelling that is garnering popularity in lightning speed and shaping the future of data journalism and branding. Let’s have a look at how digging into big data makes brand storytelling more effective. Product […] Continue Reading >>

7 Reasons to Create Long-Form Content

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The online audience doesn’t have an impressive attention span. How many times have you heard this claim? Of course, there’s some truth behind it. Many Facebook users just scroll down the feeds without paying attention to anything past the headline. When some of them follow a link and land at your website, they will be […] Continue Reading >>

A Highly Relational Strategy to Building Backlinks

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By now, you know that attracting backlinks is of paramount importance when it comes to improving SEO rankings and driving traffic to specific pages. But if you’re spending all of your time sending out generic email blasts to thousands of bloggers and websites in hopes that someone will feature or mention your brand, you’re doing […] Continue Reading >>

The Whats and Whys of Web Push Notifications

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Every marketer is always on the lookout for the best communication platforms to garner maximum engagement to his website. They serve as the link between the website and the prospective customers. Some examples of such marketing channels would be emails, social media, mobile app push notifications and so on. These are the traditional marketing communication […] Continue Reading >>

How To Ensure Your Reviews Stay In The Search Results

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Google release updates on the use of third-party reviews. Find out what it means to you and your business. Google have been making some changes to their guidelines lately on what is and isn’t allowed when it comes to local business reviews. The first, announced on 25th August 2016, Google announced a huge change to […] Continue Reading >>

How Data Can Help Your Content Marketing Break Through

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As early as 1999, Seth Godin was talking about the attention economy. In his book Permission Marketing, he notes, “In light of today’s information glut…there’s a vast shortage of attention.” Seventeen years later, a recent study has found that humans now have a shorter attention span than goldfish–about eight seconds to be exact–thanks to smartphone […] Continue Reading >>

What is Semantic Search and How Does It Affect Me?

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If you have a business, the chances are that you are concerned with search engine rankings. You may not know much about the world of SEO, but you do understand that the higher your business ranks in Google, Bing and Yahoo! search engines, the more profit your company will ultimately generate. It is not hard […] Continue Reading >>

The Data Driven Secret To Online Lead Generation (SlideShare)

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In online marketing, talk is cheap but data driven conclusions are rare. Theories abound, but facts are elusive. As a result, marketers responsible for generating leads usually have one hand tied behind their back, or worse, have gotten their fingers stuck in too many pies. Here is some data that might surprise you, and will […] Continue Reading >>
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