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Which Social Media Logins Will Bring Maximum ROI to Your Site

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Have you heard of the password fatigue syndrome? It is one common aspect of the internet life. It has led to many website abandonments in the past. But thanks to social media login integration, market executives have discovered a ‘Newfoundland’ of increased customer engagement and conversion rates. Social media login is one of the top […] Continue Reading >>

Do You Really Know Who Your Competitors Are?

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A link builder’s perspective on competitor analysis. Before the digital age, a company might have only needed to compete with a select few local competitors. There was a time when a business only cared about a small percentage of the competition and a lot of times, this was limited to a single shop down the […] Continue Reading >>

How E-commerce Startups Can Penetrate a Saturated Market?

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The success of the first generation of e-commerce startups has inspired millions to enter the sphere. Today, if you look on the internet – blogs & discussion forums – it seems every other person wants to open an online store. In fact, according to a 2014 study, there were between 12 – 25 million online […] Continue Reading >>

How do you become a thought leader through Content Marketing?

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What’s the benefit of building thought leadership? You might ask. An industry thought leader has too many followers. They follow him because they expect him to analyze the trends in the industry, reveal its secrets and list down the best practices. Building an audience can make your SEO strategies more functional. It is possible through […] Continue Reading >>

9 Must-Have tools to enhance your Business Productivity

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Business productivity and business success are linked. Productivity begets success. As the productivity level drops, the odds of success are reduced. In the age of digital communication, technology decides a business’s fate. Putting technology aside means risking the business’ future. Use of technology To put it very simply, not making 100% use of technology puts […] Continue Reading >>

How to do SEO for large scale user platforms

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A couple of days ago, I listened to a marketing podcast about content and its importance for SEO nowadays. On the podcast, the conversation was mainly about how to write good content as part of successful SEO. But is content always textual? I am responsible for SEO at Dailymotion, a user video platform. Our content […] Continue Reading >>

6 Ways Pinterest Analytics Can Help Your Online Business Promotion

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Pictures bear the worth of a thousand words. They make communication easier and more efficient when it comes to reaching out to mass audiences online. Visual content is a powerful medium of e-learning and information. About 65 percent of all people are noted to be visual learners. But the one thing that makes a picture […] Continue Reading >>

Buyer Persona: The Key Strategy to E-commerce Business

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There’s no denying the fact that E-commerce has become the heart of business, small and large alike. According to sources, 2016 will mark the consolidation of the mobile era, with half of all consumers using their mobile devices to make transactions. Looking at the impressive mobile e-commerce numbers, U.S. mobile commerce sales last year totaled […] Continue Reading >>

The role of Social Media in the growth of Visual web

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Social media is a goldmine for brands. They can hollow it out if they want. Rhetorics aside, using social media in the right way benefits brands. The visual culture Here’s an update for all brands out there: A new trend is slowly taking over the web, having its roots in social media. The trend is […] Continue Reading >>

Google AdWords Campaign Settings: What Every Digital Marketing Expert Should Know

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If you’ve been managing AdWords campaigns for a while, then you are likely familiar (to some degree) with the various settings which allow you to customise how your website is presented on SERPs. But a lot of managers have been content to settle for the default setup that Google recommends. Now I’m not pointing any […] Continue Reading >>
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