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Local SEO: Do you have the backlinks you need?

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Before we dive into the deep sea of local link building, let’s have a quick precap of what is “link building”. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition […] Continue Reading >>

Migrating Domains Without Losing Your Website’s Ranking

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There are a few reasons why a site owner might choose to migrate their website to a new domain, and regardless of what a digital marketing agency might tell you, it’s not an impossible task. It’s just an incredibly complicated one with no room for error, but plenty of opportunities for mistakes that can severely […] Continue Reading >>

How To Write Engaging Content That Will Drive More Traffic To Your Website?

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How do you consistently create engaging content that people will actually want to read? How do you draw visitors to your page and gain exposure? While there is no perfect formula to create the perfect article, there are some basic concepts that you should be aware of if you want to build your audience. These […] Continue Reading >>

Why Is Everyone Ignoring Your Content?

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One of the more common themes I encounter on forums and LinkedIn groups is “Why won’t people engage with my content?” By content I mean your communication with your prospective and existing digital audiences – in short your inbound marketing efforts. If we are completely honest, we know that not every piece of content we […] Continue Reading >>

Local SEO: Optimizing for Search by Voice

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Google has always rolled out its updates and algorithms to go one step further with user experience. One of my personal favourites is (and given my lazy nature, will always remain) Google voice search. Just five years back, asking something to a phone, car or any such hardware device (and of course getting sensible answers) […] Continue Reading >>

Facebook’s New Feature: Local Insights for Local Business

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In its recent quarterly earnings, Facebook revealed that the site is visited by an average of  1.1 billion users every day. Many of these users did so on the move, with the company attributing 78% of its $4.29bn advertising revenue to mobile. Facebook keeps a track of not only where you go online, but also […] Continue Reading >>

How to Develop a Strong Content Promotion Strategy on LinkedIn

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LinkedIn is the best social networking platform for professionals. It is the place where they can reach out to like-minded people for business opportunities. At the same time, it is also a great place for marketers to amplify the content they have developed on their site or blog. LinkedIn plays a role in the overall content […] Continue Reading >>

6 Reasons Why Your Website Rankings Are Not Stable

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SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full […] Continue Reading >>

Moving Your Business Up on Web Search Results

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In today’s ultra-cyber landscape, it’s more important than ever to make sure your business and content rank high on web results and show up consistently. Nowadays, 92% of customers search online for information about products and services. When they Google for your industry, does your business show up? The web is the new Yellow Pages […] Continue Reading >>

How Can Marketers Take Advantage of the Google/Twitter Deal

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Early in 2015, Google and Twitter established a deal that would lead to real time Tweets appearing in Google search results. For example, if you were to search for Leonardo DiCaprio amongst the usual sites and news results, you also now see this: A realtime display of Leonardo’s tweets, a display that takes up prominent […] Continue Reading >>
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