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10 Ways to Kick Start Your Career as a Digital Marketer

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Breaking into a new industry can be difficult, especially one like the digital marketing industry. According to the Bureau of Labor’s recent statistics, now is a great time to try. Data reveals that employment of advertising and promotions managers is projected to grow 5 percent from 2014 to 2024. For those working in the digital marketing […] Continue Reading >>

How To Use PPC Advertising In Order To Gain Market Intelligence

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One of the biggest benefits pay per click advertising offers marketers is a fast entry point into the digital marketing world. Setting up campaigns are relatively easy and within a few hours of going live, performance data already begins to trickle in. Conversions are automatically attributed back to the individual keywords, ads, ad groups, and […] Continue Reading >>

Why Video in Email Marketing is Crucial for Marketing Success

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Two meaningful stakeholders in strategic marketing conversion, “videos” and “email marketing” traveled a path spanning decades in the Internet ecosystem to convalescence and combine into a powerful marketing strategy, with conversions hitting an all-time high and giving businesses meaningful ROI. Unbelievable? Let’s review some statistics on why videos should become the topmost priority in 2017. […] Continue Reading >>

Why is RankWatch the most Accurate Rank Tracking Tool

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“Good enough isn’t good enough. Because good enough will leave you in the middle of the pack.” SEO is an industry where there are a lot of people who just kind of suck. They do a very poor job of service and it makes the entire industry look bad, nurturing the trust issues. I am […] Continue Reading >>

How To Optimize Your Local Business For Near Me Searches

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How To Optimize For Near Me Searches Over the past few years, you may have noticed “near me” popping up as a suggested query for many searches with “local intent”. Google Trends data shows the rapid growth of “near me” queries worldwide over the past two years: “Near me” queries for specific local service categories […] Continue Reading >>

One Thing is Killing Content Marketing and Everyone Is Ignoring It

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The Face Of Content Marketing In The World Of Today This may initially sound puzzling but yes Content Marketing is no longer as straightforward as it perhaps was a couple of years ago. Many things have changed and it has become a varied multi-faceted beast, encompassing a huge variety of innovative ideas and applications across […] Continue Reading >>

7 local SEO tips that deliver visible results

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Everyone knows that one of the key components of any small businesses’ digital marketing strategy is to effectively define your position in search engine results. Over the years, we have seen numerous small businesses encounter great success, all thanks to Search Engine Optimisation (SEO). But the internet is so crowded with more businesses trying to […] Continue Reading >>

Why Live Video streams need to be part of every Marketing plan?

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Social Media Surprises dominated 2016 with most of the social channels like Instagram, Facebook, Twitter, etc. rolling out new features. And 2017, will see the explosion of live video streaming which saw its emergence last year. Although pre-recorded video marketing will be in every marketer’s handbook, brands will increasingly use real-time videos to engage with […] Continue Reading >>

22 Useful Tools to Solve Your Content Generation

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Generating content isn’t always a cakewalk. With tight deadlines and the pressure to create an amazing, unique and interesting post, drafting an article can turn out to be a real walk through the puddle. Creating enough content and creating engaging content are some of the biggest challenges for content marketers. The only way we can […] Continue Reading >>

Top 3 New Year Resolutions To Keep In PPC

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2017 is off to a great start and after what was hopefully a profitable finish to 2016, it’s time to take stock of our lead generation funnels and make sure they’re optimized for the new year. We’re in a mobile-first era, and the mediums we turned to for transactional traffic have shifted, as have the […] Continue Reading >>
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