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Know Your Mobile Users with Google Analytics

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As 2016 comes to an end and we’re getting ready to welcome the new year, now is the perfect time to analyze your past, current, and future user-focused strategies for your website. Mobile devices are responsible for more than 65% of digital media interaction – that is, if you’re able to keep your audience’s attention. […] Continue Reading >>

8 SEO Predictions for 2017

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As the new year draws to a close, you’re probably working on finalizing your marketing strategies, plans and budget for 2017. It’s likely that SEO is one of the areas you’re considering. But how much time or work should you devote to it? To help you decide how your efforts should be spent to get […] Continue Reading >>

6 Common Mistakes You May Be Making With Your About Page

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Have you ever had a friend who talked all about themselves and only about themselves? You know who I’m talking about: that person that can’t stop going on about their new accreditation or degree; that acquaintance that just can’t wait to tell you how awesome their job is or how cute their kids are; that […] Continue Reading >>

The Importance of Anchor Text and Its Diversity

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Since Google has come on the scene and become the powerhouse of search it has used links as a way to measure website relevance. Anchor text is one factor in the calculation used to determine the value of those links. Let’s step back a bit and break each of these pieces down. Links as a […] Continue Reading >>

Why Embeddable Content Should Be A Part Of Your Link Building Strategy

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Link building and outreach can be the toughest parts of running an SEO campaign. That’s because great editorial links remain critical for a website to rank well in organic search. I hear the presenters in a lot of link building webinars talk about continuing to guest blog at a pretty high rate. While that is […] Continue Reading >>

7 Things That Can Make Your Site A Magnet For Leads

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We’ve all been there, hitting our heads against the wall and wondering if there is a secret way to ramp up the sales and get more clients or customers. The truth is – there isn’t one way, there are many, but each of one is sweaty. What do we mean by sweaty? Well, let’s just […] Continue Reading >>

Is Schema Markup a Ranking Factor for SEO or Not?

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If you consider the simplest answer to the question that the title of this article asks, “Is schema markup a ranking factor for SEO or not?” The simple answer is NO. At least not right now. In the previous article, we discussed about the role of Structured Data and Schema Markup in SEO. Now, it […] Continue Reading >>

All you need to know about Structured Data, Schema Markups and their role in SEO

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For a long time now, Google has been using structured data and this has allowed the search engine to move beyond a simple results page. These days, Google search results provide a lot more information. Search engine results are more and more tailored to fit the needs of the user. The clearest example of this […] Continue Reading >>

David Ogilvy’s 50-50 Rule and How it Can Improve Your Content Marketing

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When you develop a post for your company’s blog, how much time do you spend brainstorming the topic, writing the copy, and revising the end product? A few hours? Now, think about how much time you spend developing the headline. You probably throw it together in 60 seconds, right? Well, successful advertiser David Ogilvy is […] Continue Reading >>

The Impact of Google Penguin 4.0 on SEO & Link Building

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On April 24, 2012, Google announced an update that shook the SEO world. The Penguin update targeted webspam head on through both algorithmic and manual penalties. Its main aim were sites engaging in “black hat SEO” tactics such as keyword stuffing and link schemes. Google, being in the business of providing searchers the best content […] Continue Reading >>
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