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Social Proof as Your Sales Weapon: Why the Opinions of People Matter?

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(Source) Nearing the end of 2015, everybody – even those who are not really into marketing – knows that social media marketing has been one of the key pieces in a successful marketing strategy. However, one of the most important and often overlooked elements that make social media marketing work is social proof. What is […] Continue Reading >>

Top 10 SEO trends that will dominate 2016

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2015 has been a tremendous year for the SEO industry. Lots of changes shaped and affected searches; we saw major updates like the Mobilegeddon Update, which eradicated websites which weren’t mobile friendly from the search results. The New Local 3-Pack Update gave a sizable overhaul to local rankings. A new quality algorithm for content also […] Continue Reading >>

Top Posts on RankWatch Blog for 2015

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It has been an incredible year on the RankWatch Blog – the place where we welcome new advancements in the SEO world! Now that the year 2015 has nearly come to an end, let’s have a quick recap of the top performing articles on our blog. Before beginning, let me tell you that I was […] Continue Reading >>

Making Periscope Work For Your Business – A How-To Guide

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Working out how to effectively use social media for business has been the subject of many blogs, articles and books. SOCIAL media is just that – media with a social driver. But businesses have always struggled with that element. What IS social when it comes to business? How can a business itself actually be social? […] Continue Reading >>

An Overview of Google’s Major Algorithm Updates

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Google’s Algorithm Updates have always been a roller coaster ride. It came as a bane to some websites and turned out to be boon for some. If we go back to the days when search engines were not nearly as precise and powerful as they are now, anyone could easily rank. All you had to […] Continue Reading >>

Local SEO: Do you have the backlinks you need?

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Before we dive into the deep sea of local link building, let’s have a quick precap of what is “link building”. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition […] Continue Reading >>

Migrating Domains Without Losing Your Website’s Ranking

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There are a few reasons why a site owner might choose to migrate their website to a new domain, and regardless of what a digital marketing agency might tell you, it’s not an impossible task. It’s just an incredibly complicated one with no room for error, but plenty of opportunities for mistakes that can severely […] Continue Reading >>

How To Write Engaging Content That Will Drive More Traffic To Your Website?

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How do you consistently create engaging content that people will actually want to read? How do you draw visitors to your page and gain exposure? While there is no perfect formula to create the perfect article, there are some basic concepts that you should be aware of if you want to build your audience. These […] Continue Reading >>

Why Is Everyone Ignoring Your Content?

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One of the more common themes I encounter on forums and LinkedIn groups is “Why won’t people engage with my content?” By content I mean your communication with your prospective and existing digital audiences – in short your inbound marketing efforts. If we are completely honest, we know that not every piece of content we […] Continue Reading >>

Local SEO: Optimizing for Search by Voice

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Google has always rolled out its updates and algorithms to go one step further with user experience. One of my personal favourites is (and given my lazy nature, will always remain) Google voice search. Just five years back, asking something to a phone, car or any such hardware device (and of course getting sensible answers) […] Continue Reading >>
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