Get to know Andrew Cao, Managing Partner of Motoza | RankWatch Blog

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Get to know Andrew Cao, Managing Partner of Motoza

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Andrew Cao is the Managing Partner at Motoza and has been active in digital marketing since 2006.

Please introduce yourself and where you work.

Andrew Cao, I am the managing partner of Motoza.

How do you think SEO has changed over the last 10 years?

I think the focus for Google has been the same – deliver the most relevant content to the searcher. It used to be easy to rank a website 10 years ago by hitting up thousands of online directories and submitting your business information there. Everyone was doing it. But it has evolved since then where Google is punishing shortcut takers and rewarding websites that build up quality links naturally.

How did you get introduced to digital marketing, more specifically SEO?

I started back in 2006 when a friend of mine introduced me to affiliate marketing. I read books and online forums to learn about SEO and PPC to promote my products. There weren’t as many resources back then as there are now, so there was a lot of experimentation involved.

What are the services you provide to your clients?

SEO, paid search and social ads management.

What strategy according to you will prevail in 2018 for SEO?

Outreach, connecting with industry leaders and local organizations to provide value and receive references from them. These are and will continue to be an effective SEO strategy.

What would your advice be to people who are looking to take up digital marketing as a career choice?

To constantly learn and adapt quickly. SEO constantly evolves and what works today may not work tomorrow.

Sahil Kakkar
Sahil is the CEO and Founder of RankWatch and thrives to make it into one of the leading technology companies in India. Gifted with unlimited ambition and drive you will generally find Sahil with his head down completely isolated from the world, plugged into his own world of coding.