Get to Know Ankit Pandey, Owner of Wisden Infotech.

Hello, I am Ankit Pandey , I run a digital marketing firm, Wisden Infotech. SeoEaze & Wisden Writers are 2 main brands running under Wisden Infotech. I started Wisden Writers in 2009 & later I entered into SEO Industry as my clients were asking about it. I first started blogging even before finishing my Engineering in 2008, AllaboutIndia.org being my first blog, later I made a cricket website named Cricgully.com along with some other blogs. However after starting my digital marketing business, I was unable to give much time & had to sideline blogging.

Well, SEO is an ever changing thing & it has actually changed a lot over the last 10 years in many ways. It was all easy before Google introduced Panda in September 2012, you kept posting regular content, build some backlinks from forums, link directories, article directories, comments & could enjoy ranking high. Don’t forget about EMDs (Exact Match Domains) which gave you the assurance to rank on top with minimum efforts. But Google became strict & introduced Panda, Penguin, EMD Penalty & made our business a little difficult. And you have to adopt if you want to survive. Then there was also a time when everyone was going for Guest Blogging in 2013-14 & people abused it to gain easy backlinks for their sites, later Matt Cutts (Former Head of Webspam ) stated Guest Blogging is dead, though he clarified that its dead only for guest blogging done for sole link building purpose. The way keywords were used in the last decade has now changed completely. The Hummingbird algorithm of 2013 changed the scenario and focused on using long tail keywords, creating content with in depth information. Google has always favored good content but now, good is not just enough. High quality, informative, in depth content is what Google wants. The way social media is now made a part and parcel of SEO was never seen like this before. Also, link schemes are a thing of the past now and it has been changed to natural link attraction. So link building is not dead, but it’s definitely difficult than it used to be.

As I mentioned before I entered into blogging first & my wife (who was my girlfriend those days) used to work in a content writing firm for her summer internship, I got to know about content writing from her & after a while I started Wisden Writers & within a few months every second client used to ask about “Do you also provide SEO Services?” I entered in the SEO world & started SeoEaze & opened my office in Noida.

We provide SEO Service, Link Building, Social Media Marketing, PPC Marketing, content creation along with Web-design & development services to our clients.

I would say start optimizing your websites for voice search if you have not started already; I have covered this topic on SeoEaze blog earlier. Mobile traffic is growing exponentially & with growing mobile traffic, people start asking their phones rather than searching on them. Google, Microsoft,Apple everyone realized this & that’s why they are focusing more & more on Siri, Cortana, even Samsung launched Bixby recently. Google Mobile first indexing is already rolled out, so if you are not optimizing your sites for mobiles, you are not going to survive for long. More and more users now take resort to Cortana, Siri, Bixby etc to ask questions, so voice search will surely prevail in 2018. Also artificial intelligent has already made a place for itself in the SEO industry, and it will continue to rise and flourish in 2018.

I would advice that you should only take up digital marketing if you have that interest towards learning latest things about the technological world. You can attend webinars & there is a lot to learn. Read about it as much as possible & if you think you like it, go for it. I would say that try new things, experiment with latest updates and tools and learn as much as you can.