Get to Know Dillon Pomeroy, Marketing Consultant at Transformation Digital Marketing | RankWatch Blog

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Get to Know Dillon Pomeroy, Marketing Consultant at Transformation Digital Marketing

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Please introduce yourself and where you work.

My name is Dillon Pomeroy. I’m a Marketing Consultant with Transformation Digital Marketing. I specialize in brand management, online presence, advertising campaigns, content marketing, and social media.

How do you think SEO has changed over the last 10 years?

Search Engine Optimization over the last ten years has become quite the animal. And one that is not necessarily easy to tame! One of the biggest changes I’ve seen emphasized is the ebb and flow of automated content to a more personalized format. Things like personal blogs and industry-specific articles are in high demand. Implementing fresh, consistent material has become a great way to kickstart growth. And with Facebook/ Instagram/ Twitter/ LinkedIn algorithms constantly changing, the most efficient way to hedge a campaign gamble is to take pride in a product/service and share insight rather than try to beat the system.

How did you get introduced to digital marketing, more specifically SEO?

I studied Marketing and Professional Sales with an emphasis in English at the University of Wisconsin – Eau Claire. That was a notable time that really kickstarted my creative passion for business, growth, and SEO, and doing it all via a digital platform. I am confident that the world we live in will continue to become more and more connected. Being at the forefront of that for myself as a businessman, and also as an expert for my clients, is very important to me.

What are the services you provide to your clients?

Digital marketing services including website management, branding, advertising, social media, UX, SEO, and content curation like graphic/ video design.

What strategy according to you will prevail in 2018 for SEO?

For 2018, I believe we will continue down the same path as “the more personal, the better” approach. Platforms like Facebook have already specifically made moves to make the timeline experience more familiar to its users. That doesn’t have to be bad news for businesses, but if you pay to play with advertisements, then it’s better to make sure they are custom tailored for an interested audience. Curating good blogs and creative videos can send passive audience members (via random search results, local rankings, etc) into a business and will start customers on the brand loyalty path.

What would your advice be to people who are looking to take up digital marketing as a career choice?

Never underestimate your own skillset! What I mean by this is to try not to take the things you’re good at for granted. When I first started, social media management came very easy to me and I assumed it did for everyone. Before I knew it, I was managing several Facebook pages and realized I could make a business out of it. There’s so much opportunity out there! If someone can make really creative, enticing images – companies will want to pay for it. If an individual is a coding wiz – companies will want to pay for it. Becoming an expert in something is absolutely crucial these days and companies will pay for it!

Sahil Kakkar
Sahil is the CEO and Founder of RankWatch and thrives to make it into one of the leading technology companies in India. Gifted with unlimited ambition and drive you will generally find Sahil with his head down completely isolated from the world, plugged into his own world of coding.
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