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1,634 viewsGuy Alvarez is the Founder and CEO of Good2BSocial. Over his 25-year career, Guy has defied the trend to narrow specialization by acquiring deep expertise spanning the fields of technology, marketing and business development. This has enabled him to emerge as a leading consultant in the application of digital marketing technologies.
With a background in technology and marketing, Guy emerged as early adopter and advocate of digital marketing. He has advised Fortune 100 companies and AmLaw 100 law firms on all aspects of digital marketing including social media, SEO, content marketing, paid search advertising, digital strategy and the development of thought leadership digital platforms.
Please introduce yourself and where you work.
My name is Guy Alvarez and I am the Founder and CEO of Good2bSocial, the leading digital marketing agency in the legal industry.
How do you think SEO has changed over the last 10 years?
There has been a lot of changes. The biggest change has been the shift towards semantic SEO and the introduction of Web2.0 properties
How did you get introduced to digital marketing, more specifically SEO?
As part of our work for clients as well as for our website, we started to look at how to get our content and our client’s content to rank higher in SERP
What are the services you provide to your clients?
We offer a full suite of digital marketing services including Social Media, Pay-Per-Click, SEO, Content Marketing & Website Design and Development. We focus on the inbound marketing methodology
What strategy according to you will prevail in 2018 for SEO?
I think semantic SEO as well as Google entity stacking and Web2.0 sites
What would your advice be to people who are looking to take up digital marketing as a career choice?
Pick a niche to focus on. There is a lot of competition out there, so the more you specialize the better.
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