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1,262 viewsJulia Ross is a marketing executive with hands-on management experience in optimizing digital marketing strategies which translate into profit for businesses. With over 20 years in marketing, advertising, and public relations, Ms. Ross combines her deep knowledge of Internet marketing and media with skillful strategies to successfully motivate target audiences. Executive Management experience in the traditional and online marketing space extends to business management, advisory board reporting, and management of advertising and marketing staffs through merger and acquisitions.
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How do you think SEO has changed over the last 10 years?
Search results are mirroring consumer desire to find local businesses and relevant products and services associated to search users proximity.
Social media conversation and reviews are a priority in search algorithms which results in companies and product websites of high consumer value ranking above others.
Images and videos are now a priority in search ranking.
Social media conversation and reviews are a priority in search algorithms which results in companies and product websites of high consumer value ranking above others.
Images and videos are now a priority in search ranking.
How did you get introduced to digital marketing, more specifically SEO?
I began my career in traditional advertising: managing marketing of accounts in a traditional agency model. Our firm launched original websites for the Fortune 500 to the SMB.
When consumers began to go online, use search engines, I realized the medium was the most targeted because consumers were actually searching for products and converting to sales at a lower CPA than with traditional direct marketing methods like print or television. I was hooked and began a digital marketing agency. Rostin Ventures was launched 2001 when Yahoo was the number one search engine. Google quickly moved up the ranks.
When consumers began to go online, use search engines, I realized the medium was the most targeted because consumers were actually searching for products and converting to sales at a lower CPA than with traditional direct marketing methods like print or television. I was hooked and began a digital marketing agency. Rostin Ventures was launched 2001 when Yahoo was the number one search engine. Google quickly moved up the ranks.
What are the services you provide to your clients?
We provide SEO – Social Media Marketing and Online Reputation Management – supplemented with services of website design and marketing. Our clients hire us to get ranked in search engines, drive leads and lower cost of lead to sale.
— Get Ranked. Drive Business. Profit.
— Get Ranked. Drive Business. Profit.
What strategy according to you will prevail in 2018 for SEO?
I believe images will affect search ranking in the short term as well as benefit long-term strategy. Image Intelligence and AI will affect algorithms of search. Long-term consumer desire to search through images will force development of platforms to provide image search.
What would your advice be to people who are looking to take up digital marketing as a career choice?
Be ready to learn more than what you did in college – within the timeframe of a each year. This industry is continually changing. You will never get bored but must have a passion to keep learning. Hang on – it’s a fun ride.
Sahil, this is a solid digital marketing strategy – to include interviews within content marketing of a category within the blog. We appreciate the exposure as well. Thank you.