Liza has witnessed firsthand the transformative effect the Internet has had on marketing, content creation and distribution, advertising and community engagement. Prior to starting with CMK first as Chief Content & Social Media Strategist, then COO before taking the helm as CEO, she was a professional journalist for more than 15 years, driving digital content and social strategies for companies in New York and Washington, including Yahoo, AOL, FOX News, genConnect and National Journal. Liza covered politics, business, intellectual property and homeland security for a number of New York and Washington-based publications, as well as a Switzerland-based news service. As CEO of CMK Marketing, she oversees the day-to-day operations of the firm, serves as project manager and facilitator, works with CMK Marketing staff on projects from inception to execution and serves as the lead content, SEO and social media expert on the CMK Marketing team.
Please introduce yourself and where you work.
How do you think SEO has changed over the last 10 years?
Local SEO, in particular, has seen dramatic shifts in the past few years, with the rise of mobile devices. More local businesses now have an online presence and know they need decent SEO to get found among their local competition. Their sites need to be legitimate, authoritative, and convey complete information about themselves. Since 2014, local websites have also had to invest in well-optimized sites, content and ensuring they are properly included in the many online directories out there. With the proliferation of mobile searches, businesses know they need to be found when a potential customer searches for, say, “Italian restaurant near me,” or “car repair near me.”
The bottom line is, all of the changes we have seen in the SEO industry in the past 10 years have been for the better in regards to overall user/viewer experience, and to ensure that businesses/organizations, etc… are putting their best foot forward with well-optimized websites, quality content, and authoritative information.
How did you get introduced to digital marketing, more specifically SEO?
What are the services you provide to your clients?
- SEO: We optimize clients’ sites for SEO if they come to us with existing sites. We also provide SEO training for those who want to learn how to do keyword research, optimize their own content, and properly utilize SEO plugins or other tools integrated into their website to help optimize it. We also provide Local Business Listing Services, conduct competitor analyses, offer strategy and execution with off-site SEO, and help client improve their content to better optimize it for SEO.
We also provide the following services:
- Responsive web design
- Graphic design & branding
- Inbound marketing
- Social media marketing and advertising
- Paid search campaigns (PPC: Google, Facebook)
- Video & Animation
- Copywriting & content marketing
What strategy according to you will prevail in 2017 for SEO?
No matter how great your business is, if you’re not putting our great content that is relevant and helpful to your target audience, you won’t have any magnet that will draw new potential clients/customers to your business. But the content struggle is real! Churning out great content on a regular basis is extremely difficult for many businesses, particularly smaller business that don’t have the resources or time to spend writing content, or they don’t have the writing skills. They need to increasingly rely on businesses like ours to help in that department. And trust me, the investment WILL pay off!
Also, by creating quality content, your website visitors often will find an internal page first, rather than your home page. By reading a great piece of content, you’re convincing people right off the bat that you know your stuff; it will provide incentive to them to check out other sections of your site and hopefully draw them further into your marketing funnel. That content is the lead magnet that will draw people to you; it’s then your job to “hook” them with follow up via email and other methods.
What would your advice be to people who are looking to take up digital marketing as a career choice?
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