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Please introduce yourself and where you work.
My name is Matt Bowman and I’m the President of Thrive Internet Marketing Agency. We’re a full-service agency, providing everything from web design and development to SEO, content, social media, email and more to clients across the country.
How do you think SEO has changed over the last 10 years?
SEO has evolved from being a set of tactics we could use to manipulate Google rankings to something a lot more white hat. Now, we work with Google and the other big search engines to improve websites and their rankings. It has also become a part of a much bigger marketing picture. Just SEO isn’t as effective now without content marketing, social media, and other tactics that roll in with a complete marketing plan.
How did you get introduced to digital marketing, more specifically SEO?
I started out just building websites for clients. Everything changed, though, when I realized that getting people to visit those websites was what my clients really needed. That’s when I started offering marketing services in addition to website design and development and really took a deep dive into SEO.
What are the services you provide to your clients?
Since we’re a full-service digital marketing agency, we offer a whole host of services that work together to create the best possible marketing strategy. We offer website design & development, SEO, social media, PPC, email marketing, content development and marketing, video, conversion rate optimization, Amazon SEO, review management and more.
What strategy according to you will prevail in 2018 for SEO?
We need to be thinking about mobile in 2018. Google has said that it will roll out its mobile-first index this year, meaning it will use the mobile version of your website to determine where it should rank in search results. The mobile version of your website should be fast, optimized, and organized. Of course, we can’t talk about 2018 strategies without mentioning reviews! Reviews for your business are getting more and more important.
What would your advice be to people who are looking to take up digital marketing as a career choice?
Read! Bookmark all the industry sites that interest you and visit them daily. There’s so much to know in this industry, and it’s constantly changing. Also, don’t be afraid to take action and try new things. The best lessons are learned from challenges that you must overcome.
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