Get to know Michael Kiriazis, Co Founder, cliQthru Marketing

July 7, 2023 | Interview

Michael Kiriazis is a serial entrepreneur who currently runs his own eCommerce Agency, cliQthru Marketing, and invests in real estate. He graduated from the University of Michigan in 2013 with a Bachelor’s of Science degree in Industrial and Operations Engineering. Michael lives in Chicago now, selling products online, flipping houses, traveling the world, and eating top-notch food.

Please introduce yourself and where you work.


My name is Michael Kiriazis and I co-founded and run a Digital Marketing Agency, cliQthru Marketing. We provide Google SEO services for our clients and our own internal brands. We also run both our own and clients’ eCommerce websites and Amazon stores.

How do you think SEO has changed over the last 10 years?


Over the past 10 years, SEO has become much more legitimate and less spammy. All of Google’s updates throughout the years have really helped the internet become more organized and legit. You have to provide value and create actual content now to rank well, most of the time.

How did you get introduced to digital marketing, more specifically SEO?


After majoring in Industrial and Operations Engineering at the University of Michigan, I went to work in corporate at a Technology Consulting firm in Chicago. As a part of the business consulting team, all of my work centered around digital marketing for fortune 500 companies. With this experience and the knowledge I had gathered from self-educating on the internet, I left to start my own company in 2016.

What are the services you provide to your clients?


We provide two primary services to our clients. First, we offer eCommerce services, where we help them sell their physical products online either through websites or Amazon FBA. Second, we offer Google SEO services to help grow their online visibility and increase traffic through organic ranking.

What strategy according to you will prevail in 2017 for SEO?


Relevant relationship building is the most powerful SEO tactic in 2017. Google has always rewarded link building, but now more than ever relevancy and legitimacy are top priority. If you can build actual relationships with other websites who have a solid following and are related to your industry, a link from those websites will be more powerful than any other SEO strategy.

What would your advice be to people who are looking to take up digital marketing as a career choice?


Be emotionally strong and dedicated to your business. Entrepreneurship and SEO, in particular, are a roller coaster ride. The industry is constantly changing and there are new challenges all the time. Be prepared to dedicate long hours on education and on building processes to both find clients and perform your services. If you can secure a few clients and setup your process to perform SEO, the rest isn’t too difficult.

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