Hey! Before we start, could you quickly tell us about yourself and briefly describe your role at your company?
Co-Founder and Director at IS Global Web
He is the Director of Digital Marketing and Strategy at IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has an extensive experience across digital marketing verticals for over the past 9 years. He is dynamic, versatile, result driven and an innovative digital marketing professional. He is contributing his efforts for many businesses for their search traffic, conversion optimization, product launches and their online presence to make them successful.
Co-Founder and Director at IS Global Web
Well! Before starting my own firm, for me initial thoughts like I was quite serious about the future work challenges, financial management, and of course including hidden objectives in order to gain by setting a new firm.
I am a creative approach maker and believe to implement the same professionally. When I trust, corporate ethics and professionalism, it turns out me a loyal Entrepreneur. Grabbing projects from prospective clients like SME’s (Small and Medium Scale Enterprise) and embrace them by offering magnificent and advanced digital marketing strategies were the key points of my startup plan.
Later on, develop my concentration for hiring new employees intended to enhance company size. This precise story is all about my initial phase so called “Future Entrepreneur”.
It had been absolutely challenging for me just because of many well existing service providers were already there in the market. And, it was very tough to influence any new clients for my company. So I started calling my friends and known corporate colleagues, had a conversation with them and successfully converted as my clients. Further, I did promotion for my firm and started sending offers to all prospective and potential customers. This way, I was being succeeded grabbing new client’s inquiry for company. My initial revenue was approx. 40 to 50 lacs per annum.
We offered services at an advanced level and done the implementation of all skills to revive our clients from many crucial issues. “Benham and Reeves UK” one of my clients which previously were being promoted by one of UK digital agencies. This client had been struggling for a long time with Google penalty issues. We were able to diagnose the website from the penalty and make it worth capable to generate traffic, keywords ranking and online leads for the client. One of the other clients “Holiday Inn, Dubai” this client was facing thin content and unnatural link problems. I executed and implemented one of the finest link building and content marketing strategies and save it from any further penalty cases. These both clients’ scratch to top-level digital marketing strategies and their successful implementation really supported me for bringing company revenue at a higher level.
I used to read about digital marketing articles related to all the tactics. I was keen, passionate about my digital marketing roles in the industry. Later, I was being joined as on the content marketing profile. Next, came to know about content optimization and hence sound with term ‘SEO’ and it was like the soul of all online business. And, started deeply in SEO.
SEO, vital nutrition for the website to makeover in search appearance and on the top finding of search engine results. In the last 10 years, we have been observing consecutive changes in SEO from Google algorithm updates, SEO, key element values, off page SEO activities to the role of Content marketing. These days, SEO majorly focuses on artificial intelligence, Voice Search Optimization and how tactfully content implementation is done on the website. SEO just switched over from Black hat to White SEO strategies, where all Spamming is banned as per Google Webmaster Guidelines. These years, we are focusing on contextual link sharing, website speed performance, responsiveness, and many other tactics.
Google local search optimization has also become a popular trend for SMEs and many other commercial sector companies. Interesting to know, SEO further evolution, advancement and implementation in coming time. Hope so, would be more interesting and technically inclined.
We deliver scratch to higher level digital marketing services to the clients which include SEO, PPC, CRO, Response Web Design, Mobile App Development, Website Design and Development. We enhance our services offering Email marketing, Affiliate, Social Media & paid advertising services for each channel.
I am unique at our core features in terms of customer handling and relationship management. I generally believe to retain customers for a long time by rendering unique and prompt services towards them. I think each client wants to generate revenue by propagating online business. They often look for the services where they can create more enquiries and turns into many more sales. And, I genuinely accomplish all the projects in order to successfully rendering to the clients.
I achieved a lot, but my pits and falls taught me more than my success. I always try to give my 100% effort in order to meet clients’ requirement. In case, they are not satisfied with my services at the moment I started learning more about my analysis, skill implementation, and in-depth project strategies. It tells me about the evaluation, which is created by my client whatever they are looking, whether for some typical challenges of small things; I must come up with being fitted solution cum response. At least, I learned to deliver all possible values to the customers with maximum output. My moto, you can say is “Do Something as Customer calls you “Wow”. Strategically flaws make me better Digital Marketing strategist.
It’s interesting discussing about SEO, tools and automated website audit results. Lots of advantages, like time saving, prepared report, good and depth analysis, etc. Meantime, if we observe missing features about any skill/particular SEO parameters, I get hardly any feature which we could not be able to automate. I usually prefer manually site audit just to brush up my SEO depth and proficiency level. Despite of these, I will emphasize AI (in terms of SEO) and Voice Search Optimization report complete features should include in SEO tools displaying automated results.