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How Can Holiday Videos Generate Quick SEO Results

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Holiday videos not only act as a medium to give seasonal greetings, they can also help you tell your yearly story or even support a cause.

Whatever be the purpose of your video, incorporating it in your seasonal campaign can help you get more traffic, increased conversions and higher sales (provided you do it right).

In fact, holiday videos can also address your SEO problems. Here is how they generate quick results for SEO:

1. Supplying what is in demand drives SEO

This is the time when people are online looking for gifts for their loved ones. Since holiday videos are in line with what people demand, they can give great SEO results.

Additionally, the consumption of videos is on the rise (expected to be 80% of all internet traffic by 2021).

So a holiday video employs two major ingredients in their recipe for success:

1) videos are the most consumed form of content right now

and

2) people are looking for holiday themed products (and are in a festive mode)

With a holiday video, you bake both the ingredients together.

The demand for such content can be seen in the trending section of the social channels too. If your content synchronises with what’s trending, your SEO plan gets an automatic boost. Plus it has a good probability of going viral.

Source

Takeaway:

Providing your audience with exactly what they want is the key to boosting SEO with video. Utilise that trending section!

2. Holiday videos spread the festive cheer

Holiday videos celebrate the festive vibe. They humanise your brand by showcasing you as real people who are also equally involved in the holiday spirit.

In our busy lives, a seasonal video can be a reminder of the onset of the holiday season. Your video can set your audience in the mood of fun and frolic before the actual celebration.

Source

The above holiday video by H&M succeeds in setting the mood for the upcoming holiday season . The video received more than 3 million views on Facebook and was shared widely.

Takeaway:

With carefully crafted holiday centric content, you can cut through the holiday noise. Take your audience on a nostalgic tour of the season or show them how they can celebrate the spirit of the event by committing to a noble cause.

3. Emotional content attracts traffic and influences sales

Holiday videos strike the right chords at the right time.

The festive mood is all about family gatherings, gifts, office parties and decorations. People feel more connected, more close to each other.

If you create videos that resonate with your audience’s emotions, it can help promote social sharing and hence lead to better sales.

Take a look at this video by John Lewis which increased their sales by almost 23% in a matter of 5 weeks.

Source

Takeaway:

For striking the right chords in your audience, make use of emotional content. Or crack a joke maybe. Make them laugh or make them cry. If you can do any of that, your audience will not forget you.

4.  Seasonal SEO boosts traffic

Creating holiday videos can automatically strengthen your seasonal SEO. With the web geared towards “holiday”-related keywords, your holiday video can easily become the highlight and bring more traffic to your website.

Taking seasonality into account while preparing your SEO plan can therefore help you drive better results.

Employ keyword finding tools to know the hottest holiday video keywords and get more eyeballs for your content.  We did a quick search at RankWatch’s Keyword Research tool to find a few juicy keywords to track and optimise our SEO efforts.

Source

Takeaway:

Using holiday keywords has some powerful tradeoffs. Seasonal keywords don’t face the same competition as long-term ones. So you can use them to conquer the SEO while the holiday season is still on.

5. “Unboxing” holiday videos influence search behavior

According to Google, unboxing videos are most often watched during the holiday season with almost 1.5x higher volume in October-December.

Source

And about 62% of people watch them when they are looking for a particular product (as people are more inclined to specifically put product queries in the search box because they have already decided on the “gifts” they are going to buy).

A great advantage offered by unboxing videos is that they can be used for products of all categories without much limitations. Whether you are selling an electronic item or toys, you can reap benefits from them.

Additionally, unboxing videos can be evergreen and continue to bring results later. While people may stop looking for particular keywords once the holiday period is gone, if you create something worth remembering, it will continue to bring in traffic even when the season has passed.

An unboxing video is already about thinking “out of the box”. Here are a few tips that can help optimise these videos for better results.

Takeaway:

Being genuinely enthusiastic while unveiling your product and adding some holiday feel to your unboxing video can do the trick for you. Make your audience live the feeling of actual unboxing.

6. Video with sales schemes initiate referrals

Through holiday videos, you can make your consumer market your product.

Videos that showcase seasonal discounts can increase the sharing of your content (thereby boosting SEO).

Source

More than 70% of US internet users claim that discounts have a strong impact on the purchase decision during the holidays.

While discount pricing already helps in increasing sales, content which puts across these offers in front of your audience can find more eyeballs since people are more inclined to spread this message to their friends and family members.

Takeaway:

Instead of just putting up a tweet or a Facebook post about your ongoing holiday sale, consider putting this information in your holiday video.

Conclusion

Holiday videos are built around seasonal SEO. If you start too late, you might not get the desired results.

Make sure to optimise your videos with engaging and emotional content to encourage more sharing on social platforms. And don’t forget the right keywords.

Happy ho-ho-holidays!

Deepasha Kakkar on FacebookDeepasha Kakkar on LinkedinDeepasha Kakkar on TwitterDeepasha Kakkar on Vimeo
Deepasha Kakkar
Deepasha is an Entrepreneur, Visual Marketer and the Founder of Crackitt.com. Crackitt helps startups and enterprises harness the power of visual marketing to generate leads and close sales through Explainer Videos and Infographics
  • Sarah Collins

    Hey Deepasha,
    I am a novice blogger and I blog about Car Maintenance. For some reason i can’t go past the 2nd page of Google SERP. Since,Black Friday is nearing even I want to get traffic to my site and increase my SEO ranking. Can you please suggest some tips that might help me. Great post though.Keep writing.

    • Hello Sarah! Thank you for your kind words!

      Since this article is about videos so let’s talk about them.

      Videos play a key role in helping a blog/website rank higher on Google SERP. So including videos in your content strategy can help you achieve this goal (especially because Google gives preference to video content).

      You have mentioned that you blog about car maintenance. My suggestion would be to repurpose your blogs into videos. In fact, you can create “how to” videos. Like, “how to keep your engine in a good condition” or “how to replace the spark plug” etc. These can be in the form of short tutorials.

      Hope this idea helps 🙂

  • Mary Allen

    Completely agree with you. Creating offers in the Holiday seasons is always beneficial and works like a charm. Nice post.

    • Thank you Mary. 🙂 I feel glad to hear these words from you.

      And yes, offers attract people throughout the year but the most significant increase occurs during the holiday season. Also, did you know that Black Friday is called so because on this day, the balance sheets of shopkeepers become black (positive) from red(loss) 🙂

      So yes, holidays do bring good luck 🙂

  • John Teker

    Nice post!
    I have a online clothing business and I get decent amount traffic.I tried these techniques last year but none of it was that much useful and my sales were approx. the same. Can you provide me with some insights that might help me. Cheers.

    • Hey John!
      Thanks for asking. Holiday videos can be great for increasing sales and getting more traffic but if your video campaign isn’t bringing expected results, there could be various possible reasons for it. I would like you to analyze your results carefully.

      You can use video analytic tool to check at what duration users leave your video. If you find a common region at which users are dropping off, find out whether there is some problem with the video message or some issue with audio or video quality.

      In case you have created a video ad, it is important that you grab attention in the first few seconds. Also, does your video have a call to action button? Is this button optimised? Check your click through rate (CTR) to see if user is taking the action that you want him to take?

      I hope that digging deep into these results can help you in getting better results. Cheers!

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