How To Use Content To Connect With Influencers | RankWatch Blog

Check out what's new and upcoming
in RankWatch

How To Use Content To Connect With Influencers

No Comments

2017 influencer marketing is on the rise. 48% of digital marketers that took part in the research by e-marketer are planning to reallocate their budgets to ambassadorships and product reviews. Why is it happening?

  • The Millennial base is blind to traditional banner advertising. Instagram and Facebook are the two main platforms where companies can communicate with the younger generation.
  • Hubspot revealed that 71% of clients are more likely to make a purchase based on a social media referral.
  • Companies want to reach clients with ad blocks through content, as well.
  • According to Tomoson, businesses are making strong returns on every $ spent on influencers.


Alexandra Tachalova on Twitter
Alexandra Tachalova
Alexandra Tachalova has worked in digital marketing for over six years. She is a digital marketing consultant who assists digital businesses with opening new markets and boosting sales. Alexandra is a frequent speaker, and she's also the founder of the online digital marketing event