Nathan Veenstra is an SEO specialist and founder of Letterzaken. The company started off as an SEO Copywriting agency, but has grown to an SEO and conversion focused agency. Nathan himself has evolved into an SEO specialist, with content being the main knowledge and skill, but with a huge interest in and growing knowledge of technical SEO. Analysing websites, optimising content, consultancy and training have now become his monthly occupation.
Please tell us about yourself, where you work and your role at your company.
How did you get introduced to digital marketing, more specifically SEO?
How do you think SEO has changed over the last 10 years? And, how do you think year 2019 will shape up for SEO industry?
What are the services you provide to your clients and what do you think makes your business stand out among your competitors?
Everybody knows what you have achieved, I would like to talk about your failure stories and how they impacted your professional life. (As we know Rome was not built in a day)
Another thing I wish I’d known when I started is how to analyse what a client really needs. Most of them only know they want better positions in Google, but have no clue for what keywords as well as how it all works. We need to help them in that process, and for that it takes some analysing of what they know, what has been done before and what effort it has to be put in.
That last thing, I think, is what you need to be quite experienced for. It takes seniority to understand a client’s needs and guide them to their best options.
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