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How To Use Pinterest for SEO & Content Marketing

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pinterest for seo content marketing

Pinterest is one of the most popular social media and content sharing platforms in the world. People use it to get new ideas and find inspiration – it is even viewed as a search engine by many. Most people stop at that – this platform has a lot of quirks and it’s hard to figure out how to use it for marketing or SEO purposes.

You probably have Pinterest already, you repin the posts and enjoy looking at all those beautiful images – but you have never thought of what you could do with Pinterest to improve your own blog or website traffic.

If you are a bit lost in this exciting world of pinning and finding inspiration daily on this amazing platform, here are some tips that will help you navigate and optimize your use of Pinterest.

1. Make sure that you pin a lot

As the very name of the platform says – pin what sparks your interest. Not just your own pins but also other people’s pins too. It is recommended that you post new content at least five times a day. Even though that may seem like a lot it is not that hard since this can also include popular pins that you see on your board.

All of this will drastically improve your Pinterest search ranking. If you repin other, popular pins to your boards, you can also put your own posts there and therefore increase their chances of being read. You can pin the same posts to multiple boards throughout the day to optimize your success on this platform.

pinterest for seo content marketing

This community is driven by repins – this is what will increase your profile’s traffic, rather than followers and this is what you should focus on. There are a lot of things that you can do with these repins too.

First of all, they offer your profile a quick boost of traffic. After you have pinned them, you can use them to write a similar article on your own blog, write a rebuttal or a supporting argument. Make sure that you pick an interesting topic that is buzz worthy to increase your chances of getting seen.

You could also choose an infographic or an image that has a lot of repins and write a blog post based on that.

To get the best out of this, you can employ online free services like Elite Assignment Help or Via Writing.

2. Optimize your profile for SEO

This is a lot like optimizing content for Google. Do a deep search for keywords, see what people need and want to read about – see what the buzzwords are.

Try the Pinterest search option and see which keywords appear first – this is the great thing about Pinterest, you can find what you need simply by searching. Register for a business account to make this even easier – you will be able to see the analytics and which keywords are the most popular.

pinterest for seo content marketing

Your username should be catchy and short – something easy to remember – it can even include a keyword. Pay attention to your `About Me` section too, this is a great place to include keywords and attract people to you. It shouldn’t be too long but make sure that you write down everything important.

You can find more tips on this by reading more on Search Engine People or State of Writing.

Think like a user – things you would find appealing will most likely be what is most successful on your profile.

3. Optimize your boards

When creating boards, make sure that they have a certain aesthetic appeal – they should look organized and professional.

Give those boards interesting titles – this is where keywords matter the most. Sure, your board titles should have clever titles, but you also want to consider effectiveness. The best solution is to mix in a bit of both, be creative but include a keyword that matters.

Again, think about what would drive you to click on the board. Images should be of high quality, posts should be helpful and the name of the board should be something that would easily attract people.

You could follow a color theme for your boards if that is something that you would be interested in – remember that Pinterest has a strong aesthetic just like Instagram, images are important. You could also create boards around interesting topics, but again, make sure that it all looks professional and well placed.

Boards that look good most definitely receive more traffic but the titles of the boards are a key to being successful on Pinterest – the better your title the more people will visit your profile and the better you`ll rank on this platform. Do a search for most used keywords in your field – you`ll find it helpful.’ says Emma Myers, an SEO manager at UK Service Reviews.

4. Optimize your pins

In addition to optimizing your profile and your boards, you should also make sure to optimize your pins.

Firstly, you should write great content on your blog or website. Make it interesting and related to some of your boards – keep in mind that you should proofread your blog post. Grammar and spelling mistakes will repulse readers. If you are unsure that you can do this yourself, employ some of the online free services like AcademAdvisor and Student Writing Services.

Use appealing pictures with your content and pick the best one for your pin. When writing the pin description, you can also use the keywords that are related to your pin. The pin description is one of the most important parts of the whole platform. This ranks really well on the search engines and will get you more traffic.

‘ One of the best things you can do is write a compelling description. This will drive people to click on your pin and get you more traffic on your website as a result. What you can do to make it compelling is to make it short but catchy – like a hook at the beginning of a novel. ‘ said Michael Trent, a content writer at Best British Essays.

5. Use Pinterest Analytics wisely

This is one of the best features of Pinterest – it has free analytics. You can get this easily simply by applying for a business account. There are paid and free tools on Pinterest that can help you a lot when it comes to the SEO optimizing.

pinterest for seo content marketing

PinLeague is an analytics tool that will allow you to view the popularity of your pins and track your images. This can help you evaluate which are your most popular pins and content. Content on Pinterest receives a lot of repins or shares – more than on any other platform, as the pins get repined and repined again. This could potentially get you a lot of website traffic.

Format your content properly to optimize the content that you write – there are free tools for this like Elite Assignment Help.

Conclusion

When it comes to optimizing Pinterest for SEO and content marketing, there are both simple steps and complicated ones. What you can do is write good content and get involved with influencers on this platform – share other user’s pins and pins on topics that are popular. Shape your entire profile and your boards so that they can attract people and grow traffic on both your profile and your website.

Rachel Summers on FacebookRachel Summers on Twitter
Rachel Summers
Rachel Summers has been a social media manager for seven years already – she has worked for a lot of companies including Boom Essays, a leading custom writing service. In her free time, Rachel likes to help small businesses and start-ups with their social media strategies. You can see more of her work on her blog.
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