SEO Trends those will be Ruling this Year

“Trust is King. SEO is Queen. With them, you can rule the kingdom of Search”

Business is a game, & as a business owner, your role in this game is to use various tools & strategies to stand out in this hard-bitten competition. There are a number of tools & strategies that can help you to stand out from others but, SEO is the most effective tool to execute this role.

From the past couple of years, SEO has completely changed its meaning. Even from simply matching the user’s search term, through providing them with useful information & also addressing the user’s queries at the greater level of ease & speed. Now, SEO is not considered as the channel of increasing the business revenue rather now, it is a marketing tool that is more about processing the user queries.

As we all know that 2017 has brought a whole new set of changes, in the way businesses market their products & services, marketers also try to improve their ranking with Search Engine Optimization – SEO.

No doubt, SEO is the chief constituent of any online Business. SEO world is always moving & the most important way to keep the competitive advantage within your industry is to carefully watch the changes in SEO trends & implement & execute them at the right time.

So, let’s have a glance at the SEO trends which will be ruling this year –

1. Cross-Channel Marketing – Cross-Channel marketing is like an extension of Multi-Channel Marketing. The primary goal of Cross-Channel Marketing is to create a consistent brand presence across multiple channels. Simply, cross-channel marketing is engaging with the customers across every digital channel or any of the selective devices.
2. Increased mobile Growth –
3. Mobile accessibility has reshaped SEO over the past couple of years. Mobile search is growing at a rapid pace. As now the traffic distribution is shifting from desktop to the mobile devices. In today’s time, mobile now represents 60% of the digital time while on the other hand desktop is now becoming a secondary option. Even the statistical data of last few years also reflects that the bulk of digital categories are now seeing a major of traffic coming from mobile devices.
4. Increment to Voice Search – Voice Search has been an ongoing project from the past few years. Nowadays, it has become one of the fastest-growing search options because it is more convenient to use. With massive improvements, SEO Marketers would closely examine the voice innovation, which will be the greatest trend this year. Now, the voice search usage is showing an incapable growth. The potential of voice search has become very huge & it has lead to the trend of explosive growth.
5. Local SEO will become more important – This trend is only going growing stronger over the years. In this year, Local SEO will likely to gain solid grounds. It is must have your local page which includes the name of your business, address etc. with Google, yahoo & Bing. Now, many businesses & enterprises take the advantage of local SEO. Google usually provide the user-friendly search engine tools to its users. From the time, when the local SEO update of Pigeon has updated, the search engine results become individualized.
6. Enlargement of Videos – We all knows that video is a great way of keeping video engaged & entertained. But, by the process of using many eye-catching videos, one can improve the ranking of his page on the SERPs. So, a video will be the great source of SEO trend in this year. Now, videos play an essential role in socializing one or the other thing. According to the statistical data, over 4 billion videos were being played each day on the Facebook platform alone. There was an incredible growth in the use of video content by marketers in both B2B & B2C marketers.
7. Social Content will gain Prominence –
8. In the coming time, Content from the social media such as Facebook, Twitter or LinkedIn will gain more popularity on the SERPs. As more than 80% of marketers use Social Media to support & boost SEO. By connecting & engaging the customers on the Social Media, will definitely help your business to grow.
9. Increases the Craze of Mobile Apps – According to the statistical data, users spend 70% of the mobile time using the apps. This is the main reason for more & more businesses to plan & to explore the advantage of mobile apps. Today most of the people are addicted to the mobile phones & other than computers or, television; mobile phones are considered as the essential technology.
10. Content Marketing – SEO has become more challenging than ever & now, SEO will not be a separate part of Content Marketing. So, if you are an SEO specialist than then, you need to be completely integrated with content creation & promotion. Content Marketing is often used by the businesses in order to expand or diversify their user base, increased online sales or, increased the brand credibility & awareness.
11. Building Relationship –
    
12. Now, producing & concentrating the content creation & optimizing it, is not just enough in order to achieve the goal. As now the business will be more successful who turns his SEO strategy towards building a relationship & this will be an important aspect in this year.
13. Ultimate User Experience – User experience have always been a significant aspect of SEO but, this year there will be an increased emphasis on user experience. Google favors the website which loads quickly & those are properly cumulate for mobile devices. Now, the User experience is becoming a very popular feature of the digital landscape. Some of the importance of user experiences are that user experience is not just about interfaces; user experience uses multiple research approaches & much more.

Though trends keep on fluctuating but, it is very important for the SEO Marketers to factor these upcoming trends into the bigger picture in order to be prepared to face the future challenges.