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All experts agree that 2017 will be the year in which quality content marketing will trump all other forms of marketing. According to data presented by Business2Community close to 95% of marketers claim that they are doing content marketing in one form or another.
It’s difficult to produce high-quality content that will resonate well with your audience, but it is essential that you are able to do it. Companies engaged in content marketing generate THREE TIMES more leads than those who don’t!
Your job is to entice your audience and your customers. You need to connect with them on a deeply personal level that goes beyond numbers. Quality content lets you do just that. If you focus on creating valuable content you will:
When you sit down to write or shoot or draw your particular piece of content, keep the following in mind:
Take particular care when crafting a headline for anything you will be publishing on the Internet. The Father of Advertising, David Ogilvy, said that five times more people read the title than the body of the text. Use that space to draw those people in.
It is important to keep your titles clear, concise and accurate. Don’t craft titles for the search engines, develop them with your audience in mind and show them how your text will answer their questions or solve their problems. This is what you should keep in mind when creating your headline:
After doing this much work, don’t let it all go to waste by failing to proofread and edit your work. Complete the first run by yourself. Make sure that the text is uniform and clear, cut out redundancies and clean up anything that sticks out. Use a word processing program or an app (there is a bunch of these on the Internet – some are free and some are not, but all can be tremendously helpful). Here are some of them:
Have a colleague read your text as well, as a fresh pair of eyes might catch something you’ve missed. Keeping everything error-free is of utmost importance. It’s hard to build credibility if your content is riddled with grammatical errors and style inconsistencies.
When it comes to publishing your content, you can take two routes. You can publish it in-house; on your blog, website, newsletter, YouTube channel or anywhere else, or you can turn to industry blogs and relevant publications and see if they would be interested in collaboration. Also, a great way to push your video and audio content is through YouTube shows and industry podcasts.
If you decide to take the second options you will have to do some groundwork prior to publishing the content. There are some considerations you need to take into account when looking for partners, but nearly 90% of bloggers will be delighted to work with you, many of which will not require any compensation in return. Your promise to push the content – and their site in the process – will most likely be sufficient.
1. Make a list of blogs, online magazines, YouTube channels and podcasts that you would like to be featured at. Take their audience into consideration and try to correlate it to the buyer persona you tailored your content to. Here are some of them:
2. Always shoot for the stars. Find the most influential people in your niche and contact them to discuss a potential collaboration. Sometimes they will turn you down, sometimes they won’t. Make sure to send samples of your work and content; quality is often what tips the scale to your benefit.
3. Do placement research well in advance of writing an article whenever possible. This way you can brainstorm ideas with your host and see if there is any particular type of content their audience responds well to or if there are any requirement that you have to meet to be featured.
4. Agree on the date of publication. This way you can start promoting your content as soon as it goes live.
Take care of that piece of content. If you are the author and a debate starts in the comments section, make sure that you are there to answer questions and welcome people aboard. Your audience will appreciate it and so will the webmaster.
A lot of businesses publish great content, either on their own blogs and site or as guest posts on other relevant pages. Then they sit back and let it flat on its face! There is simply no excuse not to work as hard at promotion as you did on creation. Remember, if you build it, they will not come! You’re responsible for pushing your content as far as it will go. Here are some awesome techniques you can use that are guaranteed to bring you success.
All this may seem like a great deal of work for an activity that might not even generate the desired results. Those results are conversions and profit. If you think in those confined terms then you are right, but if you take into account that the marketing paradigm is shifting you will slowly start to realize why great content packs a punch.
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