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Which Social Networking Platform is Ideal for Developing Your Business

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Which Social Networking Platform is Ideal for Developing Your Business

Putting up a business is not a walk in the park. It requires preparation: a great product that solves customers’ needs, financial resources to keep operations afloat, understanding of the market conditions including competitors, and the will to succeed.

In this age, using a social networking platform helps entrepreneurs reach out to their target audiences. But there is a catch. You need to know which social media platform is best suited for your venture. Defining your market demographics is the first step. Ask yourself: What is my audience’s behavior? What are their interests? How much they are earning? How about their ethnicity, gender, age range, and marital status? These simple questions will translate to voluminous and insightful data that can help you choose the right digital platform to engage them effectively.

Which Social Networking Platform is Ideal for Developing Your Business

Once you have established the answers to the above questions, you need to understand each social media platform so you will know which one is the right tool to target your customers.

Facebook

With more than a billion daily active users, Facebook remains king for businesses to target consumers. Men and women in the 25-54 age groups account for 29 and 32% of users, with only 9% coming from the 18-24 age group, according to the age distribution of Facebook users in the US as of January 2018. This emphasizes Facebook’s efficacy in marketing to a slightly older demographics, with 44% of its users checking their Facebook pages several times daily.

Which Social Networking Platform is Ideal for Developing Your Business

The good thing about Facebook is you can create a company page at no cost, with minimal manpower to do postings on a regular basis. In addition, businesses must always keep in mind that Facebook is effective in connecting people, business, and brands. Top that with live streaming capabilities plus e-commerce integrations and the fact that Facebook is the most targeted. In the news feed, companies can also create long-form written posts.

Instagram

With 59% of the 500 million Instagram users checking in every day, marketers need to outsmart the platform’s latest algorithm and do their homework as it is now a bit difficult to determine how much of your content is really seen by the people.

Companies will also need to contend with the absence of a clickable content on their postings. But to smart companies who know how to use this tool, having a decent following in addition to producing great and beautiful videos or images are the secret to an Instagram success story.

Which Social Networking Platform is Ideal for Developing Your Business

Whether you have a visual or physical product, Instagram suits you best. Its Stories feature gives you the ability to document and guide people behind the scenes. Direct messaging allows businesses to communicate directly with their target market. Just always use appropriate hashtags to make users easily search for you and, eventually, attain high engagement levels.

Pinterest

If there should be an award given to the friendliest social media platform for advancing women’s cause, Pinterest is a shoo-in.

Women account for 42% of Pinterest users, 34% and 28% of which belonging in the 18-29 and 30-49 age brackets, respectively. Top topics include food, fashion, home décor, and art. So long as you have attractive images to post, the women will definitely notice, and who knows, they may click the Pinterest buy button if there is love at first sight with your products.

Which Social Networking Platform is Ideal for Developing Your Business

Snapchat

Businesses that are after the millennial crowd are better off with Snapchat. Sixty-percent of Snapchat’s 100 million users is on the platform 30 minutes each day. Such avid followers will absolutely take brands that create unique content seriously.

Which Social Networking Platform is Ideal for Developing Your Business

Beware though that millennials are the most educated in the history of the West and most tech-savvy. Millenials use the platform not only for their recreation but also to stay in touch with their contacts and conduct serious matters like research and furthering their education. They are most likely to log in to their social media accounts several times a day, are civic-oriented, and read blog resources if they want to access information asap.

Snapchat and Instagram are really for brands that have the visual story to tell. Consider the 24 hours you have to relay your content to your followers; that’s a lot of airtime to make an impression. There is also the “snapcode” which easily links people to your account. Other key features are voice calls, audio messaging, and direct messaging.

Twitter

If you want to be the star even for a few hours, then Twitter is your platform. For entrepreneurs, Twitter is really a good tool for business to business marketing. You can create trending topics, short updates, get answers on a snap, and communicate nonstop with people. This platform proved to be invaluable when I was starting assignment writing help business.

Which Social Networking Platform is Ideal for Developing Your Business

It is Twitter’s ability to provide solutions to people’s problems that makes it shines above the rest. Thirty-two percent of Internet users in the 18-29 age group are Twitter users. 27% of online dads are Twitter users, while 19% of online moms use the service. For brands that want to maintain excellent customer service, it’s better to be active on this platform.

YouTube

As the world’s second biggest search engine after giant Google, YouTube gets 33% of Internet users. Producing interesting videos and sharing it with the world is so easy with this platform. What with its unlimited amount of video hosting combined with high level of traffic and viewers and monetization feature, then it is really a matter of time before you become a YouTube sensation.

Linkedin

Some people call LinkedIn as the “professional” Facebook. Rightly so, this platform has survived the upheavals in the tech industry and has remained its focus on the business community. It is a goldmine for companies that want to establish pages for greater brand awareness. If you have case studies, white papers, videos, and e-books, then don’t waste further time. Go to LinkedIn and post your content. You can also network with other groups that share your passions and interests.

Conclusion

Whatever your chosen social media platform is, it is important to remember that your creativity will define and differentiate your brand from the rest. Think outside the box in creating great content and do not be afraid of testing various content materials. Do not forget to follow effective SEO strategies so you attract really good traffic. And of course, analyze your performance key metrics to best suit your strategy to your target business goals.

Mark Thomson
Mark Thomson is a freelance writer and a member of Assignment Masters writing group. He has internet marketing background and enjoys writing on both digital marketing/blogging and common self-development topics. Guest blogging became the favorite Mark’s tool for exchanging knowledge
and experience with readers.
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